TOPO's 2020 Sales Development Leadership Report

A report focused on the strategies of successful sales development organizations

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Dan Gottlieb, Sales Analyst, Gartner
Phoebe Conybeare, Sales Development Analyst, Gartner
Jeffrey L. Cohen, Analyst, Gartner

This report presents the most effective strategies and biggest challenges of high-growth sales development teams, as expressed by their leaders. The latest trends affecting sales development organizations set these findings in the context of the current sales and marketing environment.