Susan Glenn
Senior Content Marketing Manager, Demandbase
How is a company known but through its content? Whether it's in a blog, an eBook, or an email, every word we issue is of equal importance. My goal is to drive forward content that equally inspires and informs while holding firm to the values and mission we live by at Demandbase.
The growth and evolution of predictive analytics is changing the way go-to-market is executed. With the use of big data and machine learning, the ideal customer is now easy to find using the right tool.
During Women’s History Month in March, the employee resource group at Demandbase Women@DB asked the #badasswomen at Demandbase to share their stories.
Jon Miller is driving the future of ABM. He shares his marketing philosophy (and his secrets for a killer cocktail) in these two podcasts.
These are the 20 blogs on B2B that were read the most in 2020. They include nuggets of wisdom to supercharge your pipe in 2021 and beyond.
Once you settle on an audience segmentation approach, put a critical eye to it. You can use this checklist to determine the viability of each segment.
If there is one golden rule to ensure success with ABM, it’s that silos don’t work. Use this checklist to help your teams coordinate B2B campaigns.
Megan shares, "I’ve experienced firsthand immense change and innovation at Demandbase. I’ve never been more excited about the team and the product we have."
Our internal list of resources so that we can do better together. By sharing it, we hope it might contribute to discussions in our broader communities.
If your sales plays have been caged by batch-and-blast marketing and reactive sales tactics, shift to ABM and watch your performance take flight.
Join the ABM Innovation Tour for the newest B2B insights, so you can help your team drive more pipe and win more customers. How’s that for an epic summer.