How is a company known but through its content? Whether it's in a blog, an eBook, or an email, every word we issue is of equal importance. My goal is to drive forward content that equally inspires and informs while holding firm to the values and mission we live by at Demandbase.
The growth and evolution of predictive analytics is changing the way go-to-market is executed. With the use of big data and machine learning, the ideal customer is now easy to find using the right tool.