January 6, 2022
3 mins read
Account Prioritization: How To Win Before Starting the Quarter
3 mins left
Being a B2B marketer, have you ever felt miserable in the global economy because of inevitable circumstances? No matter what your answer is, if you are a marketer, then it’s a must ritual for you to keep track of your existing and potential customers. And when it comes to a global crisis, marketers go berserk in the misery and end up losing a huge share of their market. Likewise, the COVID-19 pandemic phase has created the same situation putting the global market at the stake. With the end of the 2020 first quarter, many countries are on lockdown.
Business hubs like Singapore, Australia, Italy, UK, New Zealand, and China are undergoing national lockdown to curb the pandemic outbreak. Consequently, pushing business is the most difficult task for marketers in the second quarter. Undoubtedly, the second quarter of 2020 has started with unforeseen business challenges. The global economic downfall is giving chills to B2B marketers.
Yet, only marketers can play a hero and make the situation favorable for businesses with some of the marketing tips and tricks and Account Prioritization is one of them. It unleashes the account potential and gets your sales force ready for the quarter. If done smartly, account prioritization can help businesses successfully navigate through the quarter.
This segregation will create a sturdy base for your account prioritization process and give you a clearer picture where to invest your time, money and efforts that will give you high ROI.
This will also give you a clear picture of accounts contributing to growth opportunities and also ‘At-risk’ accounts. Make a separate list of these accounts. Come up with foolproof strategies to get them converted.
Senior Content Marketing Manager, Demandbase
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