Demandbase Monthly Newsletter

The Smarter GTM
Content Cafe™

June 2023

A Shot of Espresso:

3 powerful quotes from this month’s featured content

“Leads-based marketing and ABM were important advancements in B2B marketing practice — but they are outdated and insufficient for today’s B2B marketer. Leads are too narrow. Accounts are too broad.  Read the blog

“ROI has always been important, but in today’s state of affairs, where we’re all looking for opportunities to reduce costs, tech purchases are being scrutinized as never before.” Read the blog

“The research has spoken, and numbers don’t lie: buying groups will have the greatest impact on go-to-market strategies since account-based marketing” Read the eBook





Demandbase image

Go Ahead, Demand More

Learn more about Demandbase and ABM 

Find past issues of the newsletter here.