On-Demand Webinar How To Turn Display Advertising Into a Full-Funnel Channel At Last How To Turn Display Advertising Into a Full-Funnel Channel At Last Jennifer Hughes, Director of Digital Success, Demandbase What happens when we use Display as the top of funnel, brand awareness channel we know it to traditionally be? It remains the top of funnel, brand awareness channel we know it to traditionally be. But what are we leaving on the table? A whole lot, as it turns out. Join Jennifer Hughes, Director of Digital Success at Demandbase, as she walks through how to use an account based approach in display advertising to help move your target audiences through the entire sales cycle and be engaging with your ads all along the way. This won’t be in theory; she’s been doing it successfully for Demandbase and has all the data to back it up. Full funnel coverage from display advertising at last! What you will learn in this session: – How to start by aligning your display campaign goals with the right messaging and creative no matter where the user is in the buyer’s journey. – How to use specific data, insights, and intelligence to make sure you’re not wasting spend on the wrong audiences. – How to measure success and report on it in ways your entire org will understand and appreciate, regardless of ABM buy-in. Show Slides Hide Slides Explore Recommended Content for You Webinar Digital Advertising Strategies for a Cookieless World Explore expert strategies for cookieless digital advertising. Gain insights on targeting, measurement, and leveraging first-party data in a... Learn more Webinar Digital Marketing Spotlight: Lifecycle Advertising Strategies Learn tailored advertising plays for each buyer's stage. Discover latest Demandbase features & real-world insights with Hannah Jordan. Learn more Webinar Smarter Outbound with Demandbase Discover how AI technologies are reshaping the playbook, empowering you to elevate engagement, enhance targeting accuracy, and maximize... Learn more Schedule a customized demo today Book a Demo
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