On-Demand Webinar How To Turn Display Advertising Into a Full-Funnel Channel At Last How To Turn Display Advertising Into a Full-Funnel Channel At Last Jennifer Hughes, Director of Digital Success, Demandbase What happens when we use Display as the top of funnel, brand awareness channel we know it to traditionally be? It remains the top of funnel, brand awareness channel we know it to traditionally be. But what are we leaving on the table? A whole lot, as it turns out. Join Jennifer Hughes, Director of Digital Success at Demandbase, as she walks through how to use an account based approach in display advertising to help move your target audiences through the entire sales cycle and be engaging with your ads all along the way. This won’t be in theory; she’s been doing it successfully for Demandbase and has all the data to back it up. Full funnel coverage from display advertising at last! What you will learn in this session: – How to start by aligning your display campaign goals with the right messaging and creative no matter where the user is in the buyer’s journey. – How to use specific data, insights, and intelligence to make sure you’re not wasting spend on the wrong audiences. – How to measure success and report on it in ways your entire org will understand and appreciate, regardless of ABM buy-in. Show Slides Hide Slides Explore Recommended Content for You Webinar How Workday Aligns Sales and Marketing with Best-in-Class ABX Unveil Workday's secrets to aligning sales and marketing with top ABX strategies. Learn account segmentation, channel mastery, and... Learn more Webinar Uniting Frenemies: Crafting a Unified Revenue Engine with ABM Learn how to align sales and marketing through ABM for revenue growth. Learn more Webinar From Insight to Action: Enhance Your B2B Marketing with Intent Data Unlock growth in B2B marketing by leveraging intent data to understand buyer intent, prioritize accounts, and engage effectively. Learn more Schedule a customized demo today Book a Demo
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