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Home | Resources | From Insight to Action: Enhance Your B2B Marketing with Intent Data

From Insight to Action: Enhance Your B2B Marketing with Intent Data

Intent Data Driving B2B Marketing Success

Join Marne Reed, Sr. Director Technology Partners at Demandbase, and Dara Such, VP of Customer Enablement & Data Strategy at TechTarget, as they explore the power of intent data.

In this session, our experts will cover:

How to reveal the needs and interests of potential buyers, allowing you to tailor your strategies.
Discover effective methods to leverage intent data for prioritizing and engaging key accounts through personalized outreach.
Explore best-in-class examples of top brands that have successfully implemented intent data to elevate their marketing initiatives.