Upcoming Webinar

From Insight to Action: Enhance Your B2B Marketing with Intent Data

Thursday, June 20th at 11am PT / 2 pm ET

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In today’s competitive B2B landscape, understanding buyer intent is crucial for driving growth.

Join Marne Reed, Sr. Director Technology Partners at Demandbase, and Dara Such, VP of Customer Enablement & Data Strategy at TechTarget, as they explore the power of intent data.

Our experts will discuss:

  • Revealing Buyer Interests and Needs: Learn how to uncover the interests and needs of potential buyers, enabling you to tailor your marketing campaigns with precision.
  • Prioritizing and Engaging Key Accounts: Discover how to utilize intent data to prioritize and engage key accounts through customized outreach.
  • Real-Life Examples from Top Brands: Gain insights from real-life examples of leading brands effectively using intent data to enhance their marketing strategies.

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Speakers

Marne Reed Headshot

Marne Reed

Sr. Director, Technology Partners, Demandbase

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Dara Such

VP of Customer Enablement & Data Strategy, TechTarget