Book Launch with Demandbase CMO Kelly Hopping & CSO John Eitel

Yes, It’s Your Fault!

From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth

Tuesday, June 11, 2024 at 10:00 AM PT

Yes Its Your Fault Book Hero Graphic

Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”

They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.

In this webinar, you’ll discover:

  • The underlying dynamics fueling sales and marketing misalignment

  • How to implement practical solutions without disrupting day-to-day operations

  • How to cultivate a culture of collaboration and unity for long-term success

  • How to align on metrics that matter

  • Why it’s essential to break down technology and data silos

  • How ABM can be a powerful unifier

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Speakers