Book Launch with Demandbase CMO Kelly Hopping & CSO John Eitel
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Executive Sales Leader, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
Key Takeaways:
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How to cultivate a culture of collaboration and unity for long-term success
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How to align on metrics that matter
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Why it’s essential to break down technology and data silos
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How ABM can be a powerful unifier
Speakers
Kelly Hopping
Chief Marketing Officer, Demandbase
John Eitel
Former Chief Sales Officer, Demandbase
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