Book launch with Demandbase CMO Kelly Hopping & CSO John Eitel
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Executive Sales Leader, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
Key Takeaways:
-
How to cultivate a culture of collaboration and unity for long-term success
-
How to align on metrics that matter
-
Why it’s essential to break down technology and data silos
-
How ABM can be a powerful unifier
Speakers
Kelly Hopping
Chief Marketing Officer, Demandbase
John Eitel
Former Chief Sales Officer, Demandbase
Related content
GO NYC
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Dreamforce Reception
September 14, 2026 — San Francisco, CA
Join Demandbase to connect with B2B leaders and explore how better buyer signals, smarter account prioritization, and coordinated GTM execution can help turn intent into pipeline.
Making AI a growth driver, not just an efficiency tool
September 16, 2026
Join Demandbase to explore how leading marketing teams are using AI to drive measurable growth, prioritize the right opportunities, and turn buying signals into pipeline.
Funnel to fork – Minneapolis
September 16, 2026 — Minneapolis, MN
Join senior marketing leaders for an intimate dinner featuring candid conversations on AI, buying groups, account intelligence, and growth.
We have updated our Privacy Notice. Please click here for details.