How Workday aligns sales and marketing with best-in-class ABX
On-demand webinar
Join industry leaders for a one-of-a-kind webinar where you’ll learn from Matthew Miller, Global ABX Principal at Workday, and Carolyn Wellsfry Cheng, Director of Global ABX at Workday. They’re the masterminds behind Workday’s trailblazing ABX strategy and they’re ready to share their expertise with you!
What you’ll discover:
- Crafting highly personalized and targeted engagement strategies, ensuring every interaction adds value.
- Omni-channel engagement crafting conversations with accounts, ensuring consistent messaging across sales and marketing.
- Pilot programs and how they scaled ABM tactics achieving significant results.
Related content
Let’s connect at Gartner Marketing Symposium
June 8-10, 2026 — Denver, CO
Turn buyer signals into pipeline impact with Demandbase at Gartner Marketing Symposium. See how AI-driven GTM aligns teams and drives measurable revenue results.
Turning intent to action in the AI era
June 11, 2026
Join experts from Demandbase and G2 to learn what’s shifted and how to adapt with practical approaches your demand gen, RevOps, and sales teams can put to work.
Cracking the code on longer sales cycles
June 25, 2026
Learn how GTM teams use intent data, ABM plays and buying signals to engage buying committees, prioritise accounts and accelerate revenue.
The signal-to-action playbook
June 25, 2026
Join Demandbase and Sendoso for a conversation on how modern teams are combining intent signals with personalized experiences to create smarter, more effective outreach.
We have updated our Privacy Notice. Please click here for details.