How Workday aligns sales and marketing with best-in-class ABX
On-demand webinar
Join industry leaders for a one-of-a-kind webinar where you’ll learn from Matthew Miller, Global ABX Principal at Workday, and Carolyn Wellsfry Cheng, Director of Global ABX at Workday. They’re the masterminds behind Workday’s trailblazing ABX strategy and they’re ready to share their expertise with you!
What you’ll discover:
- Crafting highly personalized and targeted engagement strategies, ensuring every interaction adds value.
- Omni-channel engagement crafting conversations with accounts, ensuring consistent messaging across sales and marketing.
- Pilot programs and how they scaled ABM tactics achieving significant results.
Related content
GO NYC
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Dreamforce Reception
September 14, 2026 — San Francisco, CA
Join Demandbase to connect with B2B leaders and explore how better buyer signals, smarter account prioritization, and coordinated GTM execution can help turn intent into pipeline.
Making AI a growth driver, not just an efficiency tool
September 16, 2026
Join Demandbase to explore how leading marketing teams are using AI to drive measurable growth, prioritize the right opportunities, and turn buying signals into pipeline.
Funnel to fork – Minneapolis
September 16, 2026 — Minneapolis, MN
Join senior marketing leaders for an intimate dinner featuring candid conversations on AI, buying groups, account intelligence, and growth.
We have updated our Privacy Notice. Please click here for details.