As Easy As ABX for Marketing Operations

We cover how to create a single view of all your account data so Marketing & Sales can act as one team and orchestrate campaigns based on pipeline status and journey stage. Read more


As Easy As ABX for Marketing Operations

In Marketing operations some of your key challenges are account list maintenance, data integrity and program scalability. You own the core technology stack that powers marketing performance, and the data insights to drive key decisions. ABX helps you provide a common set of account-based metrics that everyone in sales and marketing can rally around and highlights which marketing programs are successful and how to improve pipeline efficiency.

This session shows you how to get a single source of truth about accounts and the people at them.

In this webinar you’ll learn:

  • How to easily set up and customise stages of the funnel with your specific business rules;
  • Unify data from Salesforce, marketing automation and 3rd party sources to create a “single pane of glass” for your revenue team; and
  • Help Sales and Marketing teams see each other’s activities for a more coordinated effort across channels

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