On-Demand Webinar Turning marketing data into magic Account-Based Experience (ABX) is a go-to-market strategy that puts the spotlight on the customer experience and uses data to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle. Only 27%* of companies report they are fully satisfied with their ability to deliver truly personalised customer experiences using data collected across digital channels. This might be because, traditionally, B2B marketers have focused on data points that fail to bring the much needed personal touch to their communication. ABX promises a way to change that. The right type of data can help you hyper-personalise the customer experience allowing you to reach your target buying teams, earn their trust, and build the relationships that lead to big deals. Join us as we cover how to use data-driven ABX to deliver great customer experiences. *Source: Aberdeen’s CX Executive’s Agenda for 2019 study Show Slides Hide Slides Explore Recommended Content for You Webinar Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through Hypothesis-Driven Thinking In this rapid-fire session, we will dive deep into methodically combining the principles of marketing data, the key... Learn more Webinar In the Lab with DB: Orchestration 101 In this session, Demandbase experts show you how to leverage Orchestration to save time on core tasks like... Learn more Webinar What’s an ABM Solution Really Worth? Understanding the Total Economic Impact of Demandbase What’s an ABM solution really worth? Find out using Forrester’s Total Economic Impact™️ framework, and learn how to... Learn more Schedule a customized demo today Book a Demo
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