On-Demand Webinar

The Real World: ABM – 5 Lessons Learned

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There is no lack of Account-based Marketing advice, content, methodologies, and best practices out there. It can get overwhelming sifting through it all sometimes.

So we are bringing you the true story of one woman picked to work at a company and collaborate across multiple teams, and be asked to make ABM work. This is the Real World: ABM.

Join Keyonda Noel, Director, Marketing Operations from Cotiviti as she dives into how she was able to implement an ABM strategy in a large company with a small team and resources.

In this webinar you’ll learn how to:

• Get cross-department buy-in as the sole ABM champion in your company
• Really speak to Sales (and build that all-important trust)
• Activate on data to power your demand engine


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