GTM partners analyst hour: Redefining the ROI of ABM
Prove the ROI of Account-Based Marketing
Watch the GTM Partners Analyst Hour to learn how you can measure and prove the ROI of account-based marketing (ABM).
Led by Lindsay Cordell, Senior GTM Analyst at GTM Partners, and joined by Moira van den Akker, Director of Enterprise Marketing at Demandbase, and Hillary Carpio, Senior Director of ABM at Snowflake, together they shared real examples as well as their takes on how to make your ABM strategy the most impactful.
Speakers
Lindsay Cordell
Senior GTM Analyst,GTM Partners
Moira van den Akker
Director of Enterprise Marketing,Demandbase
Hillary Carpio
Senior Director of ABM, Snowflak
Related content
GO NYC
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Funnel to fork – London
July 1, 2026 — London, U.K.
An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.
AI in ABM Certification – London
July 8, 2026 — London, U.K.
Earn your AI in ABM certification in London. Learn practical AI strategies for modern ABM and GTM teams at this exclusive workshop.
Advertising to influence series
July 21, 2026
Explore the Advertising to Influence webinar series to learn how modern B2B teams influence buying groups, create preference, and drive pipeline.
We have updated our Privacy Notice. Please click here for details.