GTM partners analyst hour: Redefining the ROI of ABM
Prove the ROI of Account-Based Marketing
Watch the GTM Partners Analyst Hour to learn how you can measure and prove the ROI of account-based marketing (ABM).
Led by Lindsay Cordell, Senior GTM Analyst at GTM Partners, and joined by Moira van den Akker, Director of Enterprise Marketing at Demandbase, and Hillary Carpio, Senior Director of ABM at Snowflake, together they shared real examples as well as their takes on how to make your ABM strategy the most impactful.
Speakers
Lindsay Cordell
Senior GTM Analyst,GTM Partners
Moira van den Akker
Director of Enterprise Marketing,Demandbase
Hillary Carpio
Senior Director of ABM, Snowflak
Related content
Let’s connect at Gartner Marketing Symposium
June 8-10, 2026 — Denver, CO
Turn buyer signals into pipeline impact with Demandbase at Gartner Marketing Symposium. See how AI-driven GTM aligns teams and drives measurable revenue results.
ABM on tap at the Gartner Marketing Symposium
June 8, 2026 — Denver, CO
Turn buyer signals into pipeline impact with Demandbase at Gartner Marketing Symposium. See how AI-driven GTM aligns teams and drives measurable revenue results.
Turning intent to action in the AI era
June 11, 2026
Join experts from Demandbase and G2 to learn what’s shifted and how to adapt with practical approaches your demand gen, RevOps, and sales teams can put to work.
Cracking the code on longer sales cycles
June 25, 2026
Learn how GTM teams use intent data, ABM plays and buying signals to engage buying committees, prioritise accounts and accelerate revenue.
We have updated our Privacy Notice. Please click here for details.