MOPs: oh the places you will go
Current trends and the future path of MOPs.
Join Tom Keefe, Senior Director, Marketing Operations at Demandbase, and Toby Murdock, CEO & Co-founder of Highway Education, as they have a talk all things Marketing Operations.
In this webinar you’ll learn:
- How Marketing Operations is evolving across organizations;
- Why there is a talent crisis and how it’s affecting teams;
- The core competencies to look for when hiring;
- and much more!
Speakers
Tom Keefe
Senior Director, Marketing Operations, Demandbase
Toby Murdock
CEO & Co-Founder, Highway Education
Related content
Let’s connect at Forrester B2B Summit
April 27-29, 2026 — Phoenix, AZ
Turn buyer signals into pipeline impact with Demandbase at Forrester B2B Summit 2026. See how AI-driven GTM aligns teams and drives measurable revenue results.
B2B Online Chicago
May 4-6, 2026 — Chicago, IL
Join Demandbase at the B2B Online Chicago to see how manufacturers are using AI-driven account insights to drive pipeline and personalization at scale.
Funnel to fork – Seattle
May 5, 2026
Join Funnel to fork, a invitation-only dinner in Seattle. You'll exchange real-world knowledge with peers discussing account based marketing, buying groups, and revenue alignment across the funnel.
Meet the Future of B2B GTM with Demandbase AI
May 7-12, 2026
Join the Demandbase Community to see how Demandbase AI powers AI-first GTM, connects data to ChatGPT and Copilot, and drives pipeline growth.
We have updated our Privacy Notice. Please click here for details.