Demandbase

MOPs: oh the places you will go

Current trends and the future path of MOPs.

Join Tom Keefe, Senior Director, Marketing Operations at Demandbase, and Toby Murdock, CEO & Co-founder of Highway Education, as they have a talk all things Marketing Operations.

In this webinar you’ll learn:

  • How Marketing Operations is evolving across organizations;
  • Why there is a talent crisis and how it’s affecting teams;
  • The core competencies to look for when hiring;
  • and much more!

Speakers

Tom Keefe

Tom Keefe

Senior Director, Marketing Operations, Demandbase

Toby Murdock

Toby Murdock

CEO & Co-Founder, Highway Education

Related content

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Explore what’s slowing momentum across the buyer journey—and how to spot the gaps before they derail results.

Join Demandbase and Outreach to learn how connected account intelligence and sales execution can help revenue teams prioritize the right buyers, coordinate engagement, and move pipeline forward.

Please join a Demandbase Technical Account Manager focusing on how to leverage AI within your Site Customization experiences. Please bring your questions to have them answered within the office hours session.