Demandbase

MOPs: oh the places you will go

Current trends and the future path of MOPs.

Join Tom Keefe, Senior Director, Marketing Operations at Demandbase, and Toby Murdock, CEO & Co-founder of Highway Education, as they have a talk all things Marketing Operations.

In this webinar you’ll learn:

  • How Marketing Operations is evolving across organizations;
  • Why there is a talent crisis and how it’s affecting teams;
  • The core competencies to look for when hiring;
  • and much more!

Speakers

Tom Keefe

Tom Keefe

Senior Director, Marketing Operations, Demandbase

Toby Murdock

Toby Murdock

CEO & Co-Founder, Highway Education

Related content

Learn how GTM teams use intent data, ABM plays and buying signals to engage buying committees, prioritise accounts and accelerate revenue.

Join Demandbase and Sendoso for a conversation on how modern teams are combining intent signals with personalized experiences to create smarter, more effective outreach.

Funnel to fork – London

July 1, 2026 — London, U.K.

An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.

AI in ABM Certification – London

July 8, 2026 — London, U.K.

Earn your AI in ABM certification in London. Learn practical AI strategies for modern ABM and GTM teams at this exclusive workshop.