On-Demand Webinar I Predicted Marketing Automation & It Changed Everything – Here’s What’s Next The B2B buyer’s journey has changed dramatically and the role of marketers to influence that journey shifts with it. As the original Marketo Co-founder and Founder of Engagio, Jon Miller predicted marketing automation’s rise and now he’s setting out new predictions for how marketers will need to align themselves to customers, bottom of funnel metrics and post-sale revenue. In this session, he’ll discuss these recent trends in buying and how new research on sales and marketing alignment highlight the explicit ways revenue teams can set themselves apart from the competition. At the end of this session you will be able to: Implement account-based best practices from leading practitioners; Recognize what works — and doesn’t — for engaging accounts in conjunction with sales; and Know what’s in store for B2B marketing in the next 10 years. Show Slides Hide Slides Explore Recommended Content for You Webinar Digital Advertising Strategies for a Cookieless World Explore expert strategies for cookieless digital advertising. Gain insights on targeting, measurement, and leveraging first-party data in a... Learn more Webinar Digital Marketing Spotlight: Lifecycle Advertising Strategies Learn tailored advertising plays for each buyer's stage. Discover latest Demandbase features & real-world insights with Hannah Jordan. Learn more Webinar Smarter Outbound with Demandbase Discover how AI technologies are reshaping the playbook, empowering you to elevate engagement, enhance targeting accuracy, and maximize... Learn more Schedule a customized demo today Book a Demo
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