On-Demand Webinar I Predicted Marketing Automation & It Changed Everything – Here’s What’s Next The B2B buyer’s journey has changed dramatically and the role of marketers to influence that journey shifts with it. As the original Marketo Co-founder and Founder of Engagio, Jon Miller predicted marketing automation’s rise and now he’s setting out new predictions for how marketers will need to align themselves to customers, bottom of funnel metrics and post-sale revenue. In this session, he’ll discuss these recent trends in buying and how new research on sales and marketing alignment highlight the explicit ways revenue teams can set themselves apart from the competition. At the end of this session you will be able to: Implement account-based best practices from leading practitioners; Recognize what works — and doesn’t — for engaging accounts in conjunction with sales; and Know what’s in store for B2B marketing in the next 10 years. Show Slides Hide Slides Explore Recommended Content for You Webinar Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through Hypothesis-Driven Thinking In this rapid-fire session, we will dive deep into methodically combining the principles of marketing data, the key... Learn more Webinar In the Lab with DB: Orchestration 101 In this session, Demandbase experts show you how to leverage Orchestration to save time on core tasks like... Learn more Webinar What’s an ABM Solution Really Worth? Understanding the Total Economic Impact of Demandbase What’s an ABM solution really worth? Find out using Forrester’s Total Economic Impact™️ framework, and learn how to... Learn more Schedule a customized demo today Book a Demo
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