On-Demand Webinar I Predicted Marketing Automation & It Changed Everything – Here’s What’s Next The B2B buyer’s journey has changed dramatically and the role of marketers to influence that journey shifts with it. As the original Marketo Co-founder and Founder of Engagio, Jon Miller predicted marketing automation’s rise and now he’s setting out new predictions for how marketers will need to align themselves to customers, bottom of funnel metrics and post-sale revenue. In this session, he’ll discuss these recent trends in buying and how new research on sales and marketing alignment highlight the explicit ways revenue teams can set themselves apart from the competition. At the end of this session you will be able to: Implement account-based best practices from leading practitioners; Recognize what works — and doesn’t — for engaging accounts in conjunction with sales; and Know what’s in store for B2B marketing in the next 10 years. Show Slides Hide Slides Explore Recommended Content for You Webinar How Workday Aligns Sales and Marketing with Best-in-Class ABX Unveil Workday's secrets to aligning sales and marketing with top ABX strategies. Learn account segmentation, channel mastery, and... Learn more Webinar Uniting Frenemies: Crafting a Unified Revenue Engine with ABM Learn how to align sales and marketing through ABM for revenue growth. Learn more Webinar From Insight to Action: Enhance Your B2B Marketing with Intent Data Unlock growth in B2B marketing by leveraging intent data to understand buyer intent, prioritize accounts, and engage effectively. Learn more Schedule a customized demo today Book a Demo
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