Demandbase

Intent is the new lead

On-demand webinar


In the digital world, there are varying degrees of intent data and insights that help Sales better target and engage high-value accounts based on their propensity to buy.

As we are increasingly reliant on data, digital bread crumbs can become scattered along complex buyer journeys. Sales needs to lean in with intent data in order to understand those journeys.

Teams that leverage intent data are engaging with their prospects with more precision and more engagement, well before their competitors are. During the webinar, Jay Tuel, VP of Sales Development and Kevin Rooney, Director of Sales Development dive into:

  • How to leverage real-time intent data
  • Best practices for contact discovery and personalized outreach
  • Using Sales Action Reports to prioritize and organize accounts showing buying signal intent

Watch on-demand now!

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GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Join Demandbase to learn how to reach the full buying group, focus advertising on high-value accounts, and connect campaign performance to pipeline.

Please join a Demandbase Technical Account Manager focusing on how to leverage AI within your Site Customization experiences. Please bring your questions to have them answered within the office hours session.

Learn how to build an always-on advertising strategy for ABM using intent data and account insights to engage in-market accounts and grow pipeline.