Demandbase

How to be more efficient and do more with less

No sales leader, EVER has said “I actually don’t want my sales teams to be more efficient.”

In this webinar, Sr. Director of Sales Development at Demandbase, Kevin Rooney, and SDR Operations Leader at SecondNature, Nick Sproul, discuss how to do more with less resources while staying efficient, how to allocate those resources, and what types of signals you can follow, especially during an economic downturn.

  • Understanding how to utilize your current resources effectively during this economic downturn.
  • How to make your sales teams more efficient.
  • How to identify signals (and what the right ones are) that will help you and your teams.

Speaker

Kevin Rooney, Sr. Director of Sales Development at Demandbase
Kevin Rooney
Sr. Director of Sales Development, Demandbase

Related content

See Demandbase AI in action with real demos, named customers, and pipeline results. Learn how real GTM AI turns insight into measurable pipeline.

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Please join a Demandbase Technical Account Manager focusing on how to leverage AI within your Site Customization experiences. Please bring your questions to have them answered within the office hours session.

Learn how to build an always-on advertising strategy for ABM using intent data and account insights to engage in-market accounts and grow pipeline.