In this webinar, Sr. Director of Sales Development at Demandbase, Kevin Rooney, and SDR Operations Leader at SecondNature, Nick Sproul, discuss how to do more with less resources while staying efficient, how to allocate those resources, and what types of signals you can follow, especially during an economic downturn.
Speaker

Related content
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Earn your AI in ABM certification in London. Learn practical AI strategies for modern ABM and GTM teams at this exclusive workshop.
Explore the Advertising to Influence webinar series to learn how modern B2B teams influence buying groups, create preference, and drive pipeline.
Learn how Forrester and Demandbase help B2B GTM leaders measure AI value, attribute agent-led activity, and prove pipeline and revenue impact.
We have updated our Privacy Notice. Please click here for details.