Demandbase

How to be more efficient and do more with less

No sales leader, EVER has said “I actually don’t want my sales teams to be more efficient.”

In this webinar, Sr. Director of Sales Development at Demandbase, Kevin Rooney, and SDR Operations Leader at SecondNature, Nick Sproul, discuss how to do more with less resources while staying efficient, how to allocate those resources, and what types of signals you can follow, especially during an economic downturn.

  • Understanding how to utilize your current resources effectively during this economic downturn.
  • How to make your sales teams more efficient.
  • How to identify signals (and what the right ones are) that will help you and your teams.

Speaker

Kevin Rooney, Sr. Director of Sales Development at Demandbase
Kevin Rooney
Sr. Director of Sales Development, Demandbase

Related content

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

AI in ABM Certification – London

July 8, 2026 — London, U.K.

Earn your AI in ABM certification in London. Learn practical AI strategies for modern ABM and GTM teams at this exclusive workshop.

Explore the Advertising to Influence webinar series to learn how modern B2B teams influence buying groups, create preference, and drive pipeline.

Learn how Forrester and Demandbase help B2B GTM leaders measure AI value, attribute agent-led activity, and prove pipeline and revenue impact.