On-Demand Webinar

As Easy as Demandbase One, Two, Three: Quick Tips for Marketing Operationst

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2020 truly changed the world forever. And here at Demandbase, it’s no different. Across both the Marketing and Sales teams, we’ve had to pivot to become more efficient with less. We’ve had to learn new skills and change the way we work in order to confidently go into 2021 with peace of mind that we will hit our goals.

In this webinar mini-series, we’ve put together quick tips and use cases on how we’ve been using Demandbase One in order to become more efficient even with limited resources.

See how our Marketing Operations, Sales Development, and Demand Generation teams are hitting our goals all while keeping up productivity and freeing up some time for what really matters – like those all-important walks around the block!

In part 1 of our series, Ashley Long, our Senior Marketing Operations Manager will walk through how she uses Demandbase One every day to:

  • Unify data from Salesforce, marketing automation, email/calendar, and 3rd party sources to create a “single pane of glass” for our revenue team.
  • Help Sales and Marketing teams see each other’s activities for a more coordinated effort across channels.
  • Match leads to accounts, clean and standardize data, and create scrubbed segments to achieve the best account-data hygiene.
  • Identify accounts in-market using AI.


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