On-Demand Webinar

The Data-Driven Go-to-Market

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B2B Go-to-Market (GTM) has been evolving rapidly over the last few years and the biggest driver of change is data. Regardless of the type of GTM strategy being deployed, data is driving significantly higher effectiveness by helping organizations decide who to target, when to target them, what to message, and more.

Join Craig Rosenberg, Distinguished VP from Gartner, as he presents frameworks and realistic, proven use cases of data-driven GTM strategies and tactics.

In this webinar, you’ll learn:

  • Trends and data driving key changes in the market
  • The use of data in target account selection and prioritization
  • How data is driving a dynamic customer engagement engine (supporting any GTM)
  • The role of data in making sales prospecting easier and more effective (hint: these things go hand-in-hand)


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