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B2BMX - Next Level ABM - How To Think About (and Execute) ABM with Limited Resources


Everybody at your organization wants a piece of the ABM pie – but do you have the team, tools and resources to support and scale your strategy? Join Jenifer Walsh, VP, Demand Generation and Marketing Operations at GE Digital as she shares her story of supporting and enabling multiple business units, developing a 1:1 strategy and reporting on success. All without a deep toolbox.

Speakers

Jenifer Walsh

Jenifer Walsh
VP, Demand Generation and Marketing Operations, GE Digital

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November 7, 2024 — VIRTUAL

Discover key takeaways from this year’s Global ABM Benchmark Survey Webinar and explore the new customer-first model!

Learn how to leverage Sendoso and Demandbase to automate gifting, enhance engagement, and drive better marketing results. Register now!