B2BMX - Next Level ABM - How To Think About (and Execute) ABM with Limited Resources
Everybody at your organization wants a piece of the ABM pie – but do you have the team, tools and resources to support and scale your strategy? Join Jenifer Walsh, VP, Demand Generation and Marketing Operations at GE Digital as she shares her story of supporting and enabling multiple business units, developing a 1:1 strategy and reporting on success. All without a deep toolbox.
Speaker
VP, Demand Generation and Marketing Operations, GE Digital
Related content
GO NYC 2025
October 7, 2025 — New York
Join marketing and sales leaders at Demandbase GO NYC (Oct 7, 2025) to master account-based strategies, drive pipeline growth, and network with B2B experts at The William Vale in Brooklyn.
Agentbase Unveiled: How AI Agents Are Transforming Account-Based GTM
June 17, 2025 — VIRTUAL
Join Demandbase’ CEO and Chief R&D Officer to discover how AI agents automate sales intelligence and enable hyper-personalized, account-based GTM for scalable revenue growth
How Salesforce Redefined Sales Enablement for Pipeline Success
June 18, 2025 — VIRTUAL
Join Salesforce and Demandbase experts on June 18, 2025, to discover how to create a culture of continuous improvement in your sales processes. Learn practical strategies to optimize workflows, implement feedback loops, and drive sustainable revenue growth.
June 2025 Customer Office Hours
June 20, 2025 — Virtual
Join our experts for best practices for orchestration – automations & audiences within the DB1 for Marketing platform.