Building an omnichannel ABX program is daunting for any marketer. Hear from Nicole Kimmick, Director of ABM Marketing at Alation, on how she built a successful, scalable and responsive ABX program. By partnering with Demandbase and leveraging the Alation data intelligence platform, the team built a data driven Account Based Experience (ABX) program that blends the best of demand generation with the exact targeting of ABM. Join this session to learn how to use data intelligence to identify target accounts and build personalized omnichannel experiences.
Nicole Kimmick
Director of ABM Marketing, Alation
Related content
Join Demandbase at Forrester B2B Summit, April 1-2, for ABM insights, customer success stories, and networking at BaseLounge.
Join GO London 2025, the premier event for sales and marketing professionals. Equip your team with the tools and insights to fast-track your go-to-market plans!
Join the ROI Lab for Sellers and learn actionable strategies and tips on how to gain a competitive edge, set yourself up for efficient prospecting, and maximize effectiveness at every stage of the funnel.
Join CMOs, RevOps and MOPs leaders at Nobu Palo Alto for the Mo’ Money Mo’Ops Tour Kickoff. Network, share insights, and enjoy sushi.