ABX: data + account intelligence at scale

Building an omnichannel ABX program is daunting for any marketer. Hear from Nicole Kimmick, Director of ABM Marketing at Alation, on how she built a successful, scalable and responsive ABX program. By partnering with Demandbase and leveraging the Alation data intelligence platform, the team built a data driven Account Based Experience (ABX) program that blends the best of demand generation with the exact targeting of ABM. Join this session to learn how to use data intelligence to identify target accounts and build personalized omnichannel experiences.