On-Demand Webinar

An account-based go-to-market requires a solid data foundation. You can’t be account-based if your systems are still built around the lead (as traditional marketing systems are). An account-based effort must begin with creating a single view of all your account data shared across Marketing and Sales.

In this session, learn how to:

• Takedown data silos, making it possible to connect all the dots.
• Understand what your accounts are doing on and off your website.
• The four steps to an account foundation.