On-Demand Webinar

Folloze Shares Top-3 Best Practices for Reinventing Your Marketing Team in a Buyer-Centric Marketplace

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Randy Brasche, VP Marketing, Folloze

In our new digital-only reality, the road to buyer-centricity requires a new approach to people, process, and technology. In this session, you’ll learn:

  • How leaders are orchestrating digital campaigns and seller activation across every stage of the customer lifecycle.
  • How companies pivot from product-oriented campaigns to journey-centric engagement.
  • Activating customer and intent data to drive highly targeted buyer experiences at each stage of the customer journey.
  • How Folloze and Demandbase are empowering “Frontline Marketing” and customer-facing teams to engage their buyers with agility, speed, and impact.


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