On-Demand Webinar Winning by Design Shares How to Convince Execs to Update Their Thinking about ROI Megan Heuer, Managing Director, Winning By Design We created a monster called the MQL. Now how do we get rid of it? For so long, we focused so much on net-new marketing sourced demand, we’ve made it really hard to update our measurement to match marketing’s updated, broader contribution to the business. In this session you’ll learn: How to change the way we explain marketing’s contribution and communicate effectively with an executive audience How to link marketing measurement to strategic business goals while still using it to diagnose tactical improvement opportunities Explore Recommended Content for You Webinar B2B Advertising in 2024: Winning Target Accounts in a Cookieless Era Join this interactive webinar with John Arnold, Principal Analyst at Forrester and Gareth Noonan, GM Advertising at Demandbase... Learn more Webinar The ROI Lab for Sellers On-Demand Watch the ROI Lab for Sellers and learn actionable strategies and tips on how to gain a competitive... Learn more Webinar The ROI Lab for Marketers On-Demand Watch the ROI Lab for Marketers and learn actionable strategies and tips on how to boost your marketing... Learn more Schedule a customized demo today Book a Demo
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