On-Demand Webinar Winning by Design Shares How to Convince Execs to Update Their Thinking about ROI Megan Heuer, Managing Director, Winning By Design We created a monster called the MQL. Now how do we get rid of it? For so long, we focused so much on net-new marketing sourced demand, we’ve made it really hard to update our measurement to match marketing’s updated, broader contribution to the business. In this session you’ll learn: How to change the way we explain marketing’s contribution and communicate effectively with an executive audience How to link marketing measurement to strategic business goals while still using it to diagnose tactical improvement opportunities Explore Recommended Content for You Webinar Elevating ABM: Modern Techniques for a Changing World Check out Jon Miller's keynote from the Global ABM Conference as he redefines the ABM Playbook. Learn more Webinar It’s a Wrap! 2023 B2B Marketing Highlights Joined by NetLine, PathFactory and Salesloft we’ll take a look back at 2023 marketing trends and reflect on... Learn more Webinar Data Champions League: Winning Strategies for B2B Success Explore the transformative power of data in the realm of B2B Learn more Schedule a customized demo today Book a Demo
Webinar Elevating ABM: Modern Techniques for a Changing World Check out Jon Miller's keynote from the Global ABM Conference as he redefines the ABM Playbook. Learn more
Webinar It’s a Wrap! 2023 B2B Marketing Highlights Joined by NetLine, PathFactory and Salesloft we’ll take a look back at 2023 marketing trends and reflect on... Learn more
Webinar Data Champions League: Winning Strategies for B2B Success Explore the transformative power of data in the realm of B2B Learn more
