On-Demand Webinar Winning by Design Shares How to Convince Execs to Update Their Thinking about ROI Megan Heuer, Managing Director, Winning By Design We created a monster called the MQL. Now how do we get rid of it? For so long, we focused so much on net-new marketing sourced demand, we’ve made it really hard to update our measurement to match marketing’s updated, broader contribution to the business. In this session you’ll learn: How to change the way we explain marketing’s contribution and communicate effectively with an executive audience How to link marketing measurement to strategic business goals while still using it to diagnose tactical improvement opportunities Explore Recommended Content for You Webinar Winning Together: Aligning Sales & Marketing Come learn how sales and marketing can work in lockstep, via a unified revenue playbook, to reach your... Learn more Webinar SAP Concur Customer Story Webinar Discover how SAP Concur improved efficiency with ABM and Demandbase. Register now for insights. Learn more Webinar How to Close Q4 Strong! Join us LIVE on Sep 5 for expert Q4 sales strategies with Nick Cegelski and Alexine Mudawar. Register... Learn more Schedule a customized demo today Book a Demo
Webinar Winning Together: Aligning Sales & Marketing Come learn how sales and marketing can work in lockstep, via a unified revenue playbook, to reach your... Learn more
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