On-Demand Webinar Inverta Shares How to Organize for ABM: How to Create an Excellent Team Kathy Macchi, VP Consulting Services, Inverta As ABM gains momentum, lots of discussions emerge about hiring dedicated resources to scale and mature the ABM program. Join this session to discuss ways to think about who and how to hire, and where certain roles should fit within a larger marketing organization. You will learn: Where does ABM sit in the organization and why? How do you staff for different types of ABM programs? What are the characteristics of a good ABM marketer? Explore Recommended Content for You Webinar How Workday Aligns Sales and Marketing with Best-in-Class ABX Unveil Workday's secrets to aligning sales and marketing with top ABX strategies. Learn account segmentation, channel mastery, and... Learn more Webinar Uniting Frenemies: Crafting a Unified Revenue Engine with ABM Learn how to align sales and marketing through ABM for revenue growth. Learn more Webinar From Insight to Action: Enhance Your B2B Marketing with Intent Data Unlock growth in B2B marketing by leveraging intent data to understand buyer intent, prioritize accounts, and engage effectively. Learn more Schedule a customized demo today Book a Demo
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