On-Demand Webinar

Inverta Shares How to Organize for ABM: How to Create an Excellent Team

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Kathy Macchi, VP Consulting Services, Inverta

As ABM gains momentum, lots of discussions emerge about hiring dedicated resources to scale and mature the ABM program. Join this session to discuss ways to think about who and how to hire, and where certain roles should fit within a larger marketing organization.

You will learn:

  • Where does ABM sit in the organization and why?
  • How do you staff for different types of ABM programs?
  • What are the characteristics of a good ABM marketer?


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