On-Demand Webinar ITSMA Shares ABM in the C-Suite: What works for Executive Engagement? Rob Leavitt, Senior VP Consulting, ITSMA ABM programs often focus on executive engagement, building connections with CXO decision-makers. But what really works, especially after the disruptions of the past year? Join this session to explore the new opportunities for ABM in the C-suite, five ways to fail, and how to build an effective approach. You will learn: Why we’ve entered a “golden age” for executive engagement Five critical mistakes to avoid in using ABM in the C-suite Critical success factors and examples with insight, content, programs, and more Explore Recommended Content for You Webinar Account-Based Reporting: Aligning Sales & Marketing on Metrics That Support Better Business Outcomes Add short description of webinar here Learn more Webinar From Hand-off to ‘Orchestrated Team’: The Partnership Between Sales & Marketing Add short description of webinar here Learn more Event 2023 SMART Showcase San Francisco | Available On-Demand Join our first SMART stop in San Francisco where we will share real success stories and technology insights... Learn more Schedule a customized demo today Book a Demo
Webinar Account-Based Reporting: Aligning Sales & Marketing on Metrics That Support Better Business Outcomes Add short description of webinar here Learn more
Webinar From Hand-off to ‘Orchestrated Team’: The Partnership Between Sales & Marketing Add short description of webinar here Learn more
Event 2023 SMART Showcase San Francisco | Available On-Demand Join our first SMART stop in San Francisco where we will share real success stories and technology insights... Learn more