Demandbase Monthly Newsletter The Smarter GTM Content Cafe™ July 2023 A Shot of Espresso: 3 powerful quotes from this month’s featured content “While leads are too narrow, accounts, as it turns out, can be too broad, because we don’t sell to every individual at a company. The real buyers are the select group of people within an account. Until now, we haven’t had the technology to automate a go-to-market that revolves around buying groups rather than accounts.” Read the blog “Why do so many B2B companies continue to waste resources on ineffective marketing strategies? The problem lies in sticking to outdated marketing approaches that simply don’t yield the same results in today’s market. ” Read the blog “you don’t need an unlimited budget or a trust fund to get started with ABM. In fact, there are several ways to successfully finance your ABM initiative, from programs to technology—and none of them involve starting from scratch.” Read the eBook Blogs Blog Smarter GTM Gabe Rogol 3 mins read Demandbase CEO on Coming Sea Changes Part 1 of a 2 part series on coming sea changes, this one is about how buying groups... Blog Digital Advertising Kiara Curet 3 mins read Growthbusters – Stop Wasting Your Advertising Budget On Irrelevant Audiences In this blog, we go over the highlights of the first installment of our Growthbuster series where industry... Video Video DB Live 24 mins binge Growthbusters — Enhancing Marketing Strategy with Buyer Journeys Join our in-house experts, Paul Gibson and Ben Robinson, for a discussion on how to build relevant content... eBook eBook ABM/ABX How to Find Budget to Fund Your ABM Strategy Podcast Play Podcast Episode Podcast Smarter GTM Strategies for Successful Demand Generation Sunny Side Up Go Ahead, Demand More Learn more about Demandbase and ABM The B2B Marketing & Sales Orchestration Playbook Read more Sell ABM to Your Boss Read more The Definitive Guide To Choosing An Account-Based Marketing Platform Read more 2022 C-Suite Go-To-Market™ Benchmark Survey Read more Find past issues of the newsletter here.