Independent Analyst Names Demandbase a Strong Performer Among B2B Marketing and Sales Data Providers

(SAN FRANCISCO – March 28, 2024) – Demandbase, the leader in AI-driven account-based go-to-market (GTM), today announces it has been named a strong performer by Forrester Research in “The Forrester WaveTM: Marketing And Sales Data Providers For B2B, Q1 2024.” The Forrester report consists of an evaluation of 14 B2B marketing and sales data providers across 28 criteria. The report pinpointed the most significant providers through extensive research, analysis, and scoring, and provides insights into each provider’s performance in helping marketing, sales, and operations professionals. The report states that Demandbase “presented one of the most detailed and focused data roadmaps in this evaluation.”

“We work tirelessly to anticipate our customers’ needs and innovate proactively,” says Umberto Milletti, chief R&D officer at Demandbase. “Quality data is the cornerstone of every successful GTM strategy and we believe that receiving this recognition shows that we are meeting our customers’ expectations and leading the industry with our offerings.”

The report mentions that “the strength of Demandbase’s offering lies in its global account data coverage and strong intent, technographic, and complementary data types.” The report goes on to state that, “reference customers praise Demandbase’s ability to package data and marketing execution together, as well as its recent growth in global contact coverage. Demandbase is especially well suited for organizations looking for an ABM partner that could displace their primary data provider.”

In recent months, Demandbase expanded its data offerings to include intent data in 133 non-English languages, with support for non-Latin alphabets. The company also recently announced its new intent data preview that allows prospective customers to see the value of the company’s robust intent data for prioritizing accounts, developing personalized outreach, and influencing buying groups early in their journey. Demandbase intent data is derived from 3+ million monitored sites, 550k+ intent keywords, and 1+ trillion intent signals per month. 

Over the past year, Demandbase has been recognized as a notable provider in Forrester’s Marketing & Sales Data Providers for B2B Landscape Report, as well as previously in Forrester’s Account-Based Selling Technologies Landscape, Q2, 2023, and the research firm’s B2B Sales Intelligence Vendors Landscape Report, Q3 2022.

To gain access to the complete Wave™ report (available to Forrester subscribers or for purchase), visit here.