The Definitive Resource for
B2B Go-To-Market Success

The Clear & Complete Guide to Account-Based Experience (ABX)

Yes, It's Possible! Unified Sales & Marketing

Move as one team, seamlessly sharing data, insights, and results.

Demandbase for:

Demandbase helps Marketing teams grow pipeline

Combine the scale and precision of traditional marketing automation with account-based advertising, web personalization, and 3rd-party channels to engage accounts at every stage of the journey.
Omnichannel Engagement
Combine the scale and precision of traditional marketing automation with account-based advertising, web personalization, and 3rd-party channels to engage accounts at every stage of the journey.
Select Accounts
Use the power of AI to discover the best accounts showing high intent, so you can deliver the right message, creating more opportunities for marketing programs to grow pipeline and expand revenue.
Use the power of AI to discover the best accounts showing high intent, so you can deliver the right message, creating more opportunities for marketing programs to grow pipeline and expand revenue.
Omnichannel Engagement
Combine the scale and precision of traditional marketing automation with account-based advertising, web personalization, and 3rd-party channels to engage accounts at every stage of the journey.
Select Accounts
Use the power of AI to discover the best accounts showing high intent, so you can deliver the right message, creating more opportunities for marketing programs to grow pipeline and expand revenue.

70%

of B2B marketers will pilot or launch full-scale account-based programs to target and engage groups of buyers in selected accounts.

As the pioneer and leader in account-based go-to-market, Demandbase helps you find the accounts that matter, engage across channels, and close deals by aligning with Sales.

  • 80% of Demandbase users agree that Demandbase helps increase their marketing ROI.
  • 82% of Demandbase users agree that Demandbase is a critical piece of their marketing technology stack.

Demandbase helps Sales teams find and close great accounts

Discover hidden opportunities in your territory with data and intelligence about accounts and contacts plus AI to predict who is in-market right now.
The Entire Picture
Discover hidden opportunities in your territory with data and intelligence about accounts and contacts plus AI to predict who is in-market right now.
Orchestrated Plays
Engage accounts across channels in close partnership with marketing and sales development teams.
Engage accounts across channels in close partnership with marketing and sales development teams.
The Entire Picture
Discover hidden opportunities in your territory with data and intelligence about accounts and contacts plus AI to predict who is in-market right now.
Orchestrated Plays
Engage accounts across channels in close partnership with marketing and sales development teams.

38%

higher win rates with tightly aligned Sales and Marketing.

As the pioneer and leader in B2B go-to-market, Demandbase helps your team be proactive instead of reactive.

  • 82% of B2B decision-makers think sales people are unprepared.
  • 75% increase in deal size and 150% increase in LTV at companies who implement an account-based strategy.

It all starts with Demandbase One

Drive revenue and increase retention with the most complete B2B Go-to-Market Suite

Demandbase One provides the data you need for a comprehensive understanding of your accounts, the decisioning capabilities to engage the right accounts with the right message at the right time, and the delivery capabilities to take action across multiple channels. It lets your entire Go-to-Market organization work in concert — resulting in increased visibility, fast ROI, and unlimited flexibility, even for the largest enterprises.

Explore Demandbase One

Drive revenue and increase retention with the most complete B2B Go-to-Market Suite

An image depicting how finding the right accounts increases revenue growth

The largest and fastest growing companies
rely on Demandbase

See all customer stories

Apigee uses ABM to deliver highly personalized customer experiences across both sales and marketing.

Full-funnel ABM helps DocuSign identify, target, and convert their best-fit accounts.

Coupa relies on Demandbase for first-party and third-party data, which powers its ABM program

Dive deep into
Account-Based Experience

Account-Based Experience (ABX) is a customer-centric rethinking of an account-based go-to-market — one that incorporates Account-Based Marketing and much more.

What is Account-Based Marketing?

Everything you need to know to wrap your head around ABM and the mind-blowing ways it can help.

Find out, step by step, how to get started and set yourself up for max account-based success.

Ready to go big? Great. Let us talk you through key considerations as you put together your plan.

Get up-to-speed quickly on Account-Based Marketing best practices with our certification courses.

Let us help you learn (even) more.

Want to dive in deeper? We’ll keep you up-to-speed on the latest account-based learnings, insights, and developments.

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