Turn your go-to-market into a pipeline engine
Demandbase turns signals into coordinated action across your entire GTM to prioritize the right accounts and drive revenue.
How it works
Turn signals into prioritized action
Most GTM teams already have the data. What they lack is a way to act on it.
Demandbase uses AI to analyze signals, accounts, and buying group activity to identify what’s most likely to drive revenue. It prioritizes those opportunities and activates coordinated programs across your entire GTM, continuously evaluating performance so your teams can prove what works and double down.
Our platform
Turn strategy into execution across your entire GTM
Marketing
Focus on the accounts most likely to convert
Identify in-market opportunities, prioritize buying groups, and activate coordinated programs that drive engagement and revenue.
Sales
Engage the right buyers at the right time
See which accounts are active and who’s involved, so sellers can focus outreach on the opportunities most likely to close.
Advertising
Activate programs that move accounts forward
Turn signals into targeted programs across channels so you can engage the opportunities most likely to convert.
Data
Power every decision with the right context
Connect account, buying group, and engagement data so your teams can identify what matters and act with clarity.
Cross-functional orchestration
Align every team around what actually drives pipeline
Demandbase connects teams around shared pipeline priorities so everyone can focus on the opportunities most likely to drive revenue—and act on them.
Marketing
Drive more pipeline from the accounts that convert
Stop guessing where to invest. Demandbase helps you focus programs on the accounts and buying groups most likely to convert so you can drive more pipeline, reduce wasted spend, and prove what’s working.
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Find
Identify in-market accounts and prioritize where to focus
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Advertise
Activate targeted programs that engage the right audiences across channels
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Expand
Drive deeper engagement across buying groups and key accounts
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Measure
See which programs drive revenue so you can optimize spend and prove impact
Sales
Focus on the opportunities most likely to close
Give your sales team clarity on where to act. Demandbase shows which accounts are active, who’s involved, and when to engage, so sellers can focus their time, reduce wasted effort, and improve win rates.
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Build
See accounts, buying groups, and activity in one place
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Find
Prioritize accounts showing real buying activity
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Engage
Reach the right people with the context they need to act
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Close
Move deals forward faster by engaging the full buying group
Revenue Operations
Create a repeatable, measurable pipeline engine
Replace disconnected systems and manual handoffs with a unified view of accounts, activity, and performance so you can connect signals to action, align teams around shared priorities, and measure what drives pipeline.
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Find
Identify the right accounts, buying groups, and signals to focus on
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Measure
Track what’s driving pipeline across programs, channels, and teams
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Align
Align marketing and sales around shared accounts, priorities, and timing
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Optimize
Continuously improve performance based on real pipeline outcomes
Customer Success
Grow the accounts you already have
Spot expansion opportunities earlier. Demandbase helps you identify customer activity and buying signals so you can act at the right time to retain, grow, and expand your most valuable accounts.
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Find
Identify expansion and risk signals across your customer base
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Engage
Deliver timely, relevant outreach based on what customers are actually doing
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Expand
Drive upsell and cross-sell opportunities by engaging accounts at the right moment
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Measure
Track engagement and expansion signals to guide next actions
Successful outcomes
Our customers are stacking up wins. Read about them here.
“With Demandbase, we’ve been able to align marketing and sales around the right accounts, personalize engagement at scale, and dramatically accelerate pipeline growth.”
“It unlocked a number of different metrics and performance insights we couldn’t see before.”
“Demandbase allowed us to create segments based on journey stage combined with our behavioral data.”
Enterprise everything
Ready for the big time
Ready to act on what actually drives pipeline?
See how Demandbase helps your teams focus on the right accounts and act with precision across your GTM.
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