Demandbase Accelerates Growth to Record Levels in 2020 as Enterprises Double Down on Account-Based Marketing

The company achieves profitability two quarters ahead of plan

SAN FRANCISCO, CA – October 21, 2020 – Demandbase, the definitive leader in Account-Based Marketing (ABM), has grown at record levels through the third quarter in 2020 while achieving profitability six months ahead of plan. The company’s results can be attributed to its customers’ success as they increase investment in ABM programs and continue the digital transformation of their B2B marketing strategy. As the dominant ABM technology provider to large enterprises, Demandbase was strategically positioned to support global companies. They shifted “in-person” and field marketing budgets to digital for greater scale and measurement.

“B2B organizations continue to recognize that adopting account-based go-to-market and digital-first strategies are the way forward in growing the customer pipeline and revenue. Digital Transformation is happening faster than ever today,” said Gabe Rogol, Chief Executive Officer, Demandbase. “Our technology is ideal for helping customers increase revenue and improve retention, no matter the business climate. This, combined with our enhanced focus on operational excellence, has allowed Demandbase to deliver what all companies hope for, accelerating revenue growth and stronger profits.”

The financial results come just before the company’s launch next month of a new, unified ABM platform, which will combine the best of Demandbase and Engagio in a single, best-of-breed ABM Platform. The company is already experiencing extraordinarily high demand from customers to start using the new platform to execute account-based revenue strategies.

Demandbase’s track record of delivering best-in-class products to the market continued through 2020 with the launch of new, innovative solutions that enable revenue teams to align around target accounts, provide personalized experiences, and drive growth, including Enhanced Account IdentificationDemandbase Data StreamSite AnalyticsSelf-Serve Ad Targeting and Automated Advertising With Dynamic Audiences.

Enabling the company to reach its next growth stage, Demandbase has expanded the management team with some of the industry’s most successful leaders. In the past several months, Demandbase has added Jon Miller as Chief Product Officer, Brian Babcock as Chief Technology Officer, Allison Metcalf as Chief Revenue Officer, and Supreet Oberoi as Senior Vice President, Engineering.

Demandbase continued to be recognized as a leader in both product innovation and as a high-quality workplace: Business Insider’s Top 20 Martech Executives of 2020 (Gabe Rogol)Inc. 5000 Fastest Growing Companies (Engagio)San Francisco Business Times Best Places to Work list (third year), and a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 (two-time leader).

With the Management team solidified, Demandbase is on track to exceed financial expectations in Q4 2020 for the year while launching its most important product to date. As Demandbase continues to accelerate growth and reach significant milestones, it is poised to continue its domination of the ABM category and through 2021 and beyond.

Demandbase achieves profitability due to continuous growth, expanded leadership team, and delivering robust products to the B2B market

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About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win, and grow the accounts that matter most. The biggest and fastest-growing global companies, such as Accenture, Adobe, DocuSign, Facebook, GE, Salesforce, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has received numerous honors, including Business Insider Top Martech Executives of 2020, Inc. 5000, San Francisco Business Times Best Places to Work, JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, Glassdoor Best Places to Work, and Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, “Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.” Recently, Demandbase acquired Engagio, the leading B2B account-based engagement platform, making a significant step forward in fulfilling the mission of transforming how B2B organizations go-to-market.

For more information, please visit or follow the company on Twitter @Demandbase.

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Margo Mendez-Penate