Now you can get website insights without being a data scientist or digging into a complicated web analytics tool. Turn anonymous traffic into identified accounts. Find out which pages of your website matter most to your target accounts and specific audiences. Even better, you can create filters by URL, behavior, or audiences to see how your site drives account engagement. Get Site Analytics as part of the Demandbase ABM Platform.
Identify and create new audience segments by site pages visited and customize your marketing programs to those segments. Filter pages by accounts, audience, firmographics, and website traffic.
Gain insights on which site content and web pages are most valued by visitors from your target accounts. Filter your analysis by highest page views or trending behavior, then create campaigns specific to the content on those pages.
Use UTM and URL parameters to track channel and campaign performance over time, so you can measure the effectiveness of all your marketing programs and double-down on those showing clear ROI.
See account-based metrics for your website and take action right away–all within Demandbase. Access website analytics and easily view accounts and page views in one chart–without having to rely on anyone else to get mission–critical marketing data.
Execute your ABM from a centralized location that brings everything together in a single dashboard.
Discover and reach your target audiences—without waste—and drive real business outcomes.
Identify visitors and engage them with a personalized web experience to move them more quickly through the buyer’s journey.