Total Addressable Market

What is Total Addressable Market (TAM)

Describes the total potential revenue opportunity for a product or service. This is the biggest possible piece of the pie you could obtain. For example, the world’s oceans contain 20 million pounds of gold.

How it applies with ABM

However, trying to convert the entire ocean for gold will yield the lowest conversion rate under any given opportunity. Using ABM you can break down the TAM into target accounts worth focusing efforts towards. Going after these specific target accounts would provide a greater return on value than attempting to tackle the TAM as a whole.

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ADDITIONAL ACCOUNT-BASED MARKETING RESOURCES

Target Account List: What's the right size? Thumbnail
This calculator will help you determine the right size target account list for your business. Get your list size
Customer Stories Thumbnail
Learn how companies adopted Account Based Marketing to efficiently target, increase engagement, and boost sales opportunities with the accounts that matter most. Read their stories
Blog: Digital marketing insights and innovation Thumbnail
Stay-up-to-date on account-based marketing best practices, including digital marketing, email marketing, lead generation and marketing ROI. Read more
Certification: Be the ABM hero at your organization Thumbnail
Excited about what you've read on Account-Based Marketing and want to show your stuff? Get ABM certified with our online courses which will give you what you need for getting your ABM strategy off the ground and scaling it successfully! Get certified

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