What is Segmentation

Breaking up your TAM (Total Addressable Market) into different consumer groups based on certain characteristics. In B2B this is typically Revenue and Industry as the key differentiators since we’re looking at companies and not people (B2C more like gender, age and income).

How it applies with ABM

ABM is about personalizing the market experience to different accounts and we can do that much easier once the market is segmented. Having your content tagged and categorized allows your sales team to pick the right content to share with the right prospect when they begin their account outreach.

Go back to glossary


Target Account List: What's the right size? Thumbnail
This calculator will help you determine the right size target account list for your business. Get your list size
Customer Stories Thumbnail
Learn how companies adopted Account Based Marketing to efficiently target, increase engagement, and boost sales opportunities with the accounts that matter most. Read their stories
Blog: Digital marketing insights and innovation Thumbnail
Stay-up-to-date on account-based marketing best practices, including digital marketing, email marketing, lead generation and marketing ROI. Read more
Certification: Be the ABM hero at your organization Thumbnail
Excited about what you've read on Account-Based Marketing and want to show your stuff? Get ABM certified with our online courses which will give you what you need for getting your ABM strategy off the ground and scaling it successfully! Get certified

Curious how ABM and Demandbase
would work for you?