Ideal Customer Profile

What is Ideal Customer Profile (ICP)

Ideal Customer Profile is similar to Buyer Persona, but is an actual prospect with a specific job title or company that fits the script for your business to sell to.

How it applies with ABM

With ABM tools you can create a list of Target Accounts that are based on your Ideal Customer Profile. Stop wasting time going after random prospects, and instead go after ideal customers.

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ADDITIONAL ACCOUNT-BASED MARKETING RESOURCES

Target Account List: What's the right size? Thumbnail
This calculator will help you determine the right size target account list for your business. Get your list size
Customer Stories Thumbnail
Learn how companies adopted Account Based Marketing to efficiently target, increase engagement, and boost sales opportunities with the accounts that matter most. Read their stories
Blog: Digital marketing insights and innovation Thumbnail
Stay-up-to-date on account-based marketing best practices, including digital marketing, email marketing, lead generation and marketing ROI. Read more
Certification: Be the ABM hero at your organization Thumbnail
Excited about what you've read on Account-Based Marketing and want to show your stuff? Get ABM certified with our online courses which will give you what you need for getting your ABM strategy off the ground and scaling it successfully! Get certified

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