Engagement Rate

What is Engagement Rate

A measurement of likes, shares, comments or other interaction a particular piece of content receives. A basic tool most marketing and advertising agencies like to leverage.

How it applies with ABM

ABM focuses on measuring just the engagement from Target Accounts, which helps discover what content is actually attracting real potential customers. With some ABM platforms you are able to improve engagement with personalized ads and web experiences specifically tailored to said Target Accounts. ABM, in conclusion, tracks just the engagement rates you want and then helps you zero in on improving that rate strategically to increase opportunities to pipe.

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ADDITIONAL ACCOUNT-BASED MARKETING RESOURCES

Target Account List: What's the right size? Thumbnail
This calculator will help you determine the right size target account list for your business. Get your list size
Customer Stories Thumbnail
Learn how companies adopted Account Based Marketing to efficiently target, increase engagement, and boost sales opportunities with the accounts that matter most. Read their stories
Blog: Digital marketing insights and innovation Thumbnail
Stay-up-to-date on account-based marketing best practices, including digital marketing, email marketing, lead generation and marketing ROI. Read more
Certification: Be the ABM hero at your organization Thumbnail
Excited about what you've read on Account-Based Marketing and want to show your stuff? Get ABM certified with our online courses which will give you what you need for getting your ABM strategy off the ground and scaling it successfully! Get certified

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