A measurement of likes, shares, comments or other interaction a particular piece of content receives. A basic tool most marketing and advertising agencies like to leverage.
ABM focuses on measuring just the engagement from Target Accounts, which helps discover what content is actually attracting real potential customers. With some ABM platforms you are able to improve engagement with personalized ads and web experiences specifically tailored to said Target Accounts. ABM, in conclusion, tracks just the engagement rates you want and then helps you zero in on improving that rate strategically to increase opportunities to pipe.Go back to glossary