Newsroom

Demandbase Press Contact

Erica Perng
eperng@demandbase.com

Fast Facts

Founded: 2007
Location: San Francisco, CA
CEO: Chris Golec
Employees: 250
Big Data: 350TB of the B2B Internet
IP Addresses Mapped: 4 billion

Press Releases

NEWS

November 30, 2018 - In this article, we’ll cover three common situations that marketers find themselves in with the state of ABM programs in their organizations. We’ll provide some practical guidance for how to confidently transition from each of these situations to the right blended ABM strategy.
November 29, 2018 - Robert Leavitt, senior vice-president at ITSMA, said the ABM benchmark study also shows that, while it may be a constant topic at conferences and in blogs, there are still many marketers for whom this is relatively new territory.
November 29, 2018 - As we close out 2018, most of us have already been spending the last couple of months (at least!) thinking about 2019. And as I think about the coming year, I think about “what’s next” for B2B marketers. So, here are five trends I predict will be hot for B2B marketers in 2019.
November 23, 2018 - Fidlon made a good point regarding account-based advertising. You are treating every contact in the account as if they are all at the same stage within an opportunity. With the Targeting Solution, Optymyze was able to target the high intent people and in the test were able to reach 66% of that high intent audience.
November 22, 2018 - "Everybody is working on this, trying to figure out how to give people access to the right content," says Mimi Rosenheim, senior director of web marketing at the marketing technology company Demandbase.
October 31, 2018 - John Dering of Demandbase is a marketer with over 15 years of rich technology experience.
October 16, 2018 - For artificial intelligence (AI) to enjoy continued success and uninterrupted investment, it should be less academic and more practical, less esoteric and more straightforward.
10/3/18 - Demandbase has announced a collaboration with Salesforce Pardot to give B2B marketers an integrated account-based marketing experience.
September 26, 2018 - Demandbase has expanded its partnership with Salesforce Pardot to deliver a new product integration designed to provide B2B marketers with a more efficient ABM experience.
September 14, 2018 - Some B2B companies spend a lot of money on advertising that does not lead to a specific business outcome.
September 7, 2018 - Demandbase launched its new targeting solution designed to use AI and intent data to more accurately target and engage buying committees within target accounts with their advertising.
September 5, 2018 - Fatima Khan is Chief Privacy Officer at Demandbase. About three months into the enforcement of GDPR, the life of a privacy officer is an exciting and busy one.
August 24, 2018 - In Part 1 of this series, we discussed the three common approaches to account-based marketing (ABM) — one-to-one, one-to-few and one-to-many — and how they are used to engage and convert your most strategic accounts.
August 22, 2018 - Surescripts is using Demandbase’s AI website solution to help serve personalized content for account based marketing campaigns, based on the visitor patterns of similar companies.
August 21, 2018 - It gives us great pleasure to announce The SaaS Report’s Top 50 SaaS CEOs of 2018. These CEOs were selected largely based on the detailed reviews we received from their respective employees and industry colleagues.
August 16, 2018 - Sometimes a marketer’s most renegade moment comes from a change in their career path.
August 6, 2018 - The EU's General Data Protection Regulation (GDPR) is giving marketers ad tech anxiety.
August 2, 2018 - The ABM world has never been more exciting. Columnist Peter Isaacson walks through the key questions you should be asking when evaluating solutions in the space.
July 31, 2018 - Non-compliance with Europe’s General Data Protection Regulation (GDPR) comes with some very high penalties for companies that mishandle data from European Union (EU) members.
July 31, 2018 - Despite considerable attention from a variety of vendors before it came into effect this past May, a survey by Demandbase and Demand Metric shows only 32 per cent of B2B marketers are fully compliant with GDPR and 80 per cent worry that a lack of compliance among their vendors will put their firm at risk.