Newsroom

Demandbase Press Contact

Margo Mendez-Penate
mmendezpenate@demandbase.com

Fast Facts

Founded: 2007
Location: San Francisco, CA
CEO: Chris Golec
Employees: 250
Big Data: 350TB of the B2B Internet
IP Addresses Mapped: 4 billion

Press Releases

NEWS

October 22, 2019 - This week on the Sales Hacker podcast, we speak with Catie Ivey, Regional Vice President of Mid-Market Sales at Demandbase. Catie has experience both in sales and marketing roles at Meltwater News, Salesforce, Marketo, and other big-name logos. She’s also worked internationally, with refugee camps and medical ships.
October 10, 2019 - Demandbase has added service providers to the next phase of its ABM Ecosystem, the addition of which positions agencies, consultants and systems integrators to leverage the Demandbase ABM Platform to provide high-level recommendations when guiding and executing clients’ ABM strategies.
October 10, 2019 - Demandbase has added service providers to its ABM Ecosystem of B2B technologies to leverage data-driven insights and account-based audiences across channels.
October 10, 2019 - Demandbase is extending its ABM Ecosystem with a channel program that aims to match B2B brands with agencies, consultancies, systems integrators and other service providers that can help them achieve their account-based marketing goals.
October 3, 2019 - Most marketers know the reason we use keywords, but finding out which specific ones are ideal for a business may not be their forte.
August 23, 2019 - Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase.
August 27, 2019 - Here are five tips for making the budget process go smoothly when it comes to implementing a full-fledged ABM program.
August 9, 2019 - SAP's North American digital marketing leader shares how the tech giant is tapping ABM to drive better B2B marketing activity.
July 24, 2019 - New research highlighted by John Dering, Senior Director of ABM Technology & Strategy at Demandbase, shows that B2B buyers have become much more agile and are even making purchase decisions within the first three months.
July 3, 2019 - What’s new about business ecosystems today are the categories that now require this kind of cooperative and competitive drive in order to move forward. Following in the footsteps of established categories, a business ecosystem is now emerging in the relatively new technology category of account-based marketing (ABM).
June 25, 2019 - With ABM, we’ve moved from a margarita glass to a champagne glass when it comes to our approach to marketing...In an ABM world, it’s much more like the champagne glass. It’s a much narrower top of funnel because you’re focused on a very specific, discrete set of your accounts: your target account list.”
June 20, 2019 - AI has been a hot topic in business to business (B2B) marketing for several years now and for good reason. From improving account identification to using intent-level data to better understand prospects and customers to being able to deliver a one-to-one connection at scale, AI is the driving force behind much of the B2B marketing innovation you see today.
June 10, 2019 - I’ve learned firsthand what it takes to build an AI-driven company. Below is a follow-on discussion based on Ng’s AI advice that explores what I believe are the key requirements of an AI company.
June 5, 2019 - Get started with ABM in phases: launch a pilot then optimize your target account list before pushing your entire marketing team on the ABM machine.
May 17, 2019 - Demandbase is one of the big players in ABM and, this week, we’ve been speaking to Jessica Fewless, their VP of ABM Strategy. Here’s what she does with her time…
May 14, 2019 - Earlier this spring, Demandbase published a complete, book-level guide to ABM. It’s a great book for both those just getting started with ABM as well as those looking for ways to scale it efficiently and cost-effectively.
May 8, 2019 - What's keeping B2B marketers awake at night right now? Kim Davis talks to Demandbase CMO Peter Isaacson on what people at Summit were talking about other than ABM.
May 8, 2019 - Demandbase has launched the Demandbase ABM Ecosystem, which is designed to expand ABM from single-vendor solutions to include marketing automation, CRM, content management systems, direct mail platforms, analytics engines and more technologies needed to execute an effective ABM strategy.
May 6, 2019 - Demandbase on Monday announced what it is calling an ABM Ecosystem, a collection of both existing partners and new partners designed to faciliate common data, shared audiences and integrated workflows across account-based marketing software.
April 23, 2019 - If you’re looking to scale your ABM program or increase executive buy-in, this book is for you. Written by Demandbase executives Chris Golec, Peter Isaacson and Jessica Fewless, the book is designed to offer a step-by-step guide to executing a world-class ABM strategy.