Newsroom

Demandbase Press Contact
Fast Facts

Founded: 2007
Location: San Francisco, CA
CEO: Chris Golec
Employees: 250
Big Data: 350TB of the B2B Internet
IP Addresses Mapped: 4 billion

Press Releases

NEWS

February 13, 2018 - The marketing department has a lot at stake to implement the GDPR regulations properly. But what does that means? Who better to talk to about GDPR and its impact on marketing and marketing technology than Demandbase’s new Chief Privacy Officer, Fatima Khan?
February 6, 2018 - Demandbase has hired a chief privacy officer – the first in the company’s history. Fatima Khan will be responsible for ensuring Demandbase’s global privacy policies are up to par – and that they pass muster with General Data Protection Regulation (GDPR) changes.
January 11, 2018 - Demandbase further assists marketers and sales teams to keep up with buyers’ plans via an update to its Conversion Solution tool, allowing customers to link it with major third-party applications including Salesforce, Slack and LinkedIn Sales Navigator.
January 10, 2018 - Aman Naimat recently spoke with George Gilbert (@ggilbert41), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio. “We’re trying to build intimacy at scale,” Naimat said during a recent Cubecast from Demandbase headquarters in San Francisco.
December 14, 2017 - Qubole chose Demandbase for ABM because of Demandbase’s broad number of data sources. Using cookies and other methods, Demandbase scours the B2B universe for companies and tracks employee browsing behavior – what they’re looking at by keyword and in what volume – to learn real-time buyer intent signals.
December 11, 2017 - Demandbase Chief Marketing Officer Peter Isaacson examined account-based marketing (ABM) during his presentation at the 2017 CMO Forum: B2B Marketing in the Digital Era in San Francisco on November 29. In his presentation, Isaacson discussed the evolution of ABM.
December 5, 2017 - Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages of moving to a personalized, blended strategy.
November 30, 2017 - It’s no secret that agencies are in a life-or-death struggle to maintain their relevance. Amidst all these pressures, the agencies that are surviving are those that are listening carefully to their clients and re-building their expertise to address the changing needs of the market.
November 27, 2017 - For a change of pace, contributor Peter Isaacson tells us what not to expect in the coming year in marketing.
November 10, 2017 - To dive deeper into Demandbase’s AI-powered ABM Platform, we spoke to CEO Christopher Golec, who dove into the nuances of Lead-to-Account matching and how AI/ML capabilities make ABM+CRM a killer-combination for B2B marketers.
November 8, 2017 - B2B marketing and sales teams are looking to their tech stacks to execute complex campaigns and deliver more personalized customer experiences to meet buyer expectations.
November 8, 2017 - Two-thirds of B2B agency marketers say their firm is using an account-based marketing (ABM) approach, according to recent research from Demandbase.
October 31, 2017 - This year’s Dreamforce, taking place November 6-9, has the chance to be the best one yet. Why? Well, for starters, Salesforce has really been leaning into B2B and Account-Based Marketing (ABM).
October 27, 2017 - Last week, Demandbase revealed the results of a survey of 400 advertising professionals: 66% said their agencies use ABM; 70% of the remainer had plans to use it in the future; but perhaps most significantly, all those surveyed had clients who use ABM, but identified lack of education about ABM as an obstacle for those who don't.
October 16, 2017 - The next-generation ABM Platform by Demandbase is designed for B2B marketers to manage account-based campaigns across the entire funnel by combining Targeting, Engagement and Conversion solutions into one fully integrated platform.
October 6, 2017 - Demandbase has unified targeting, engagement, and conversion solutions into an end-to-end B2B marketing platform.
October 5, 2017 - Account-Based Marketing (ABM) may be easier for B2B marketers to execute soon. To address the frustration of disconnected data and software that has hampered seamlessly identifying and engaging target accounts, Demandbase has announced a new ABM platform.
September 6, 2017 - ITSMA and Demandbase have just announced a new partnership to support the future of ABM. Meanwhile, fresh data is validating ABM approaches as other marketing tactics falter.
August 25, 2017 - Christopher Golec, CEO of Demandbase, explains why it is important for a good leader to be interactive in their workforce and talks about hiring the right people.
August 25, 2017 - We bring people in based on their values. We're not looking for people who come here to just do their job 9-5. We're looking for people who want to come here because it is their life's work.