Newsroom

Demandbase Press Contact

Demandbase PR
dbpr@shiftcomm.com

Fast Facts

Founded: 2007
Location: San Francisco, CA
CEO: Chris Golec
Employees: 250
Big Data: 350TB of the B2B Internet
IP Addresses Mapped: 4 billion

Press Releases

NEWS

August 27. 2019 - Here are five tips for making the budget process go smoothly when it comes to implementing a full-fledged ABM program.
August 9, 2019 - SAP's North American digital marketing leader shares how the tech giant is tapping ABM to drive better B2B marketing activity.
July 24, 2019 - New research highlighted by John Dering, Senior Director of ABM Technology & Strategy at Demandbase, shows that B2B buyers have become much more agile and are even making purchase decisions within the first three months.
July 3, 2019 - What’s new about business ecosystems today are the categories that now require this kind of cooperative and competitive drive in order to move forward. Following in the footsteps of established categories, a business ecosystem is now emerging in the relatively new technology category of account-based marketing (ABM).
June 25, 2019 - With ABM, we’ve moved from a margarita glass to a champagne glass when it comes to our approach to marketing...In an ABM world, it’s much more like the champagne glass. It’s a much narrower top of funnel because you’re focused on a very specific, discrete set of your accounts: your target account list.”
June 20, 2019 - AI has been a hot topic in business to business (B2B) marketing for several years now and for good reason. From improving account identification to using intent-level data to better understand prospects and customers to being able to deliver a one-to-one connection at scale, AI is the driving force behind much of the B2B marketing innovation you see today.
June 10, 2019 - I’ve learned firsthand what it takes to build an AI-driven company. Below is a follow-on discussion based on Ng’s AI advice that explores what I believe are the key requirements of an AI company.
June 5, 2019 - Get started with ABM in phases: launch a pilot then optimize your target account list before pushing your entire marketing team on the ABM machine.
May 17, 2019 - Demandbase is one of the big players in ABM and, this week, we’ve been speaking to Jessica Fewless, their VP of ABM Strategy. Here’s what she does with her time…
May 14, 2019 - Earlier this spring, Demandbase published a complete, book-level guide to ABM. It’s a great book for both those just getting started with ABM as well as those looking for ways to scale it efficiently and cost-effectively.
May 8, 2019 - What's keeping B2B marketers awake at night right now? Kim Davis talks to Demandbase CMO Peter Isaacson on what people at Summit were talking about other than ABM.
May 8, 2019 - Demandbase has launched the Demandbase ABM Ecosystem, which is designed to expand ABM from single-vendor solutions to include marketing automation, CRM, content management systems, direct mail platforms, analytics engines and more technologies needed to execute an effective ABM strategy.
May 6, 2019 - Demandbase on Monday announced what it is calling an ABM Ecosystem, a collection of both existing partners and new partners designed to faciliate common data, shared audiences and integrated workflows across account-based marketing software.
April 23, 2019 - If you’re looking to scale your ABM program or increase executive buy-in, this book is for you. Written by Demandbase executives Chris Golec, Peter Isaacson and Jessica Fewless, the book is designed to offer a step-by-step guide to executing a world-class ABM strategy.
April 18, 2019 - Meet the Best Places to Work in the Bay Area for 2019. This annual ranking produced by the San Francisco Business Times and Silicon Valley Business Journal shines the spotlight on 130 local companies whose employees rate them as exceptional.
April 18, 2019 - ABM expert and MarTech West speaker, Peter Isaacson, offers advice about target account intent as well as advertising in the anonymous buyer journey.
April 5, 2019 - One of the companies that’s been “doing ABM” for a while is Demandbase. A few weeks ago I attended its yearly ABM Summit and caught up with CEO Chris Golec.
April 5, 2019 - Optimism is high for AI among sales and marketing teams. Eighty-five percent of participants in a new survey Demandbase, Salesforce Pardot and Demand Metric said they were currently planning, evaluating, implementing or using AI.
April 3, 2019 - Are marketers excited about AI? That's an obvious question with an obvious answer. But how are they using it - and which use cases show the most promise? A new report on AI in B2B marketing has some surprises.
April 3, 2019 - The opportunity to double revenue would seem like a good reason to deploy technology, but despite 85 percent of B2B marketers believe artificial intelligence could accomplish this in two years less than 20 percent have formally started using it, according to a study from DemandBase and Salesforce Pardot.