May 25, 2017 - B2B marketing platform Demandbase has raised $65 million in a round of funding led by Sageview Capital and Silver Lake Waterman, with participation from Adobe Systems, Altos Ventures, Greenspring Associates, Scale Venture Partners, Sigma Partners, and Split Rock Partners.
May 11, 2017 - Columnist Peter Isaacson believes Account-Based Marketing and artificial intelligence hold big promise for bringing B2B marketers closer to delivering personal, one-to-one customer experiences.
Apr 26, 2017 - The launch of an online ABM certification ensures that B2B marketers get all the ABM-related resources at their fingertips along with an infinite opportunity to network with the top ABM exponents in the B2B market.
Apr 7, 2017 - This week, at the Summit, it launched a new AI-powered solution, Site Optimization, which automatically recommends personalized web content based on recognizing individual visitors, and understanding their intent.
Apr 6, 2017 - At a time when things are heating up for Account-Based Marketing (ABM) due to its high ROI, Demandbase – the leader in ABM launched a Partner Program to provide education and sales support to partners so that their clients can implement ABM strategies and solutions effectively.
Apr 6, 2017 - In case you're not familiar with the event, it brings together a wide array of industry leaders speaking about the changing B2B marketing landscape and the innovations that are delivering true business results in 2017 and beyond.