Newsroom

Demandbase Press Contact

Erica Perng
eperng@demandbase.com

Fast Facts

Founded: 2007
Location: San Francisco, CA
CEO: Chris Golec
Employees: 250
Big Data: 350TB of the B2B Internet
IP Addresses Mapped: 4 billion

Press Releases

NEWS

October 31, 2018 - John Dering of Demandbase is a marketer with over 15 years of rich technology experience.
October 16, 2018 - For artificial intelligence (AI) to enjoy continued success and uninterrupted investment, it should be less academic and more practical, less esoteric and more straightforward.
10/3/18 - Demandbase has announced a collaboration with Salesforce Pardot to give B2B marketers an integrated account-based marketing experience.
September 26, 2018- Demandbase has expanded its partnership with Salesforce Pardot to deliver a new product integration designed to provide B2B marketers with a more efficient ABM experience.
September 14, 2018- Some B2B companies spend a lot of money on advertising that does not lead to a specific business outcome.
September 7, 2018 - Demandbase launched its new targeting solution designed to use AI and intent data to more accurately target and engage buying committees within target accounts with their advertising.
September 5, 2018 - Fatima Khan is Chief Privacy Officer at Demandbase. About three months into the enforcement of GDPR, the life of a privacy officer is an exciting and busy one.
August 24, 2018 - In Part 1 of this series, we discussed the three common approaches to account-based marketing (ABM) — one-to-one, one-to-few and one-to-many — and how they are used to engage and convert your most strategic accounts.
August 22, 2018 - Surescripts is using Demandbase’s AI website solution to help serve personalized content for account based marketing campaigns, based on the visitor patterns of similar companies.
August 21, 2018 - It gives us great pleasure to announce The SaaS Report’s Top 50 SaaS CEOs of 2018. These CEOs were selected largely based on the detailed reviews we received from their respective employees and industry colleagues.
August 16, 2018 - Sometimes a marketer’s most renegade moment comes from a change in their career path.
August 6, 2018 - The EU's General Data Protection Regulation (GDPR) is giving marketers ad tech anxiety.
August 2, 2018 - The ABM world has never been more exciting. Columnist Peter Isaacson walks through the key questions you should be asking when evaluating solutions in the space.
July 31, 2018 - Non-compliance with Europe’s General Data Protection Regulation (GDPR) comes with some very high penalties for companies that mishandle data from European Union (EU) members.
July 31, 2018 - Despite considerable attention from a variety of vendors before it came into effect this past May, a survey by Demandbase and Demand Metric shows only 32 per cent of B2B marketers are fully compliant with GDPR and 80 per cent worry that a lack of compliance among their vendors will put their firm at risk.
July 31, 2018 - Peter Isaacson, CMO, Demandbase, Twitter: @peisaacson: An evangelist for account-based marketing, Peter Isaacson is a self-described “B2B marketing junkie” and frequent contributor to podcasts, blogs and innovation summits.
July 2, 2018 - We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year.
June 28, 2018 - From scaling repetitive tasks to improving human-to-machine interactions, artificial intelligence (AI) has come a long way when it comes to freeing up our time and improving the quality of our day-to-day lives.
June 15, 2018 - GDPR stands for General Data Protection Regulation, which according to the official EU Union website "regulates the processing by an individual, a company or an organization of personal data relating to individuals in the EU" went into effect on May 25, 2018.
June 15, 2018 - To say account-based marketing has come a long way would be an understatement.