On-Demand Webinar 3 Steps To Smarter Multichannel Campaigns It’s time to stop random acts of marketing campaigns. Conflicting and irrelevant messages across channels are the bane of successful marketing campaigns. This is a real problem in B2B and the only way we can get better is by getting smarter. This session will walk through a campaign formula used by Demandbase with proven results: 1. Plan with account intelligence: Segment accounts and people with first – and third-party data: Intent, tiers, people dimensions. 2. Integrate channels: Maximize results by increasing the number of channels used in your campaign and aligning messaging across them all → email, webinar, webchat, direct mail, advertising, social, landing pages. (One unified message across all channels helps with activation). 3. Align and enable sales: Enable your SDRs and sellers; take it up a notch by adding a Blitz to your campaign. (Focused sales effort to get meetings aligned to campaigns.) Show Slides Hide Slides Explore Recommended Content for You Webinar How to Upgrade Your Go-To-Market Plays and Get Started with ABM Unlock the secrets to a powerful ABM strategy in our on-demand webinar with Inverta’s Kathy Macchi and Demandbase’s... Learn more Webinar Digital Advertising Strategies for a Cookieless World Explore expert strategies for cookieless digital advertising. Gain insights on targeting, measurement, and leveraging first-party data in a... Learn more Webinar Digital Marketing Spotlight: Lifecycle Advertising Strategies Learn tailored advertising plays for each buyer's stage. Discover latest Demandbase features & real-world insights with Hannah Jordan. Learn more Schedule a customized demo today Book a Demo
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