On-Demand Webinar 3 Steps To Smarter Multichannel Campaigns It’s time to stop random acts of marketing campaigns. Conflicting and irrelevant messages across channels are the bane of successful marketing campaigns. This is a real problem in B2B and the only way we can get better is by getting smarter. This session will walk through a campaign formula used by Demandbase with proven results: 1. Plan with account intelligence: Segment accounts and people with first – and third-party data: Intent, tiers, people dimensions. 2. Integrate channels: Maximize results by increasing the number of channels used in your campaign and aligning messaging across them all → email, webinar, webchat, direct mail, advertising, social, landing pages. (One unified message across all channels helps with activation). 3. Align and enable sales: Enable your SDRs and sellers; take it up a notch by adding a Blitz to your campaign. (Focused sales effort to get meetings aligned to campaigns.) Show Slides Hide Slides Explore Recommended Content for You Webinar Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through Hypothesis-Driven Thinking In this rapid-fire session, we will dive deep into methodically combining the principles of marketing data, the key... Learn more Webinar In the Lab with DB: Orchestration 101 In this session, Demandbase experts show you how to leverage Orchestration to save time on core tasks like... Learn more Webinar What’s an ABM Solution Really Worth? Understanding the Total Economic Impact of Demandbase What’s an ABM solution really worth? Find out using Forrester’s Total Economic Impact™️ framework, and learn how to... Learn more Schedule a customized demo today Book a Demo
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