On-Demand Webinar 3 Steps To Smarter Multichannel Campaigns It’s time to stop random acts of marketing campaigns. Conflicting and irrelevant messages across channels are the bane of successful marketing campaigns. This is a real problem in B2B and the only way we can get better is by getting smarter. This session will walk through a campaign formula used by Demandbase with proven results: 1. Plan with account intelligence: Segment accounts and people with first – and third-party data: Intent, tiers, people dimensions. 2. Integrate channels: Maximize results by increasing the number of channels used in your campaign and aligning messaging across them all → email, webinar, webchat, direct mail, advertising, social, landing pages. (One unified message across all channels helps with activation). 3. Align and enable sales: Enable your SDRs and sellers; take it up a notch by adding a Blitz to your campaign. (Focused sales effort to get meetings aligned to campaigns.) Show Slides Hide Slides Explore Recommended Content for You Webinar Account-Based Reporting: Aligning Sales & Marketing on Metrics That Support Better Business Outcomes Add short description of webinar here Learn more Webinar From Hand-off to ‘Orchestrated Team’: The Partnership Between Sales & Marketing Add short description of webinar here Learn more Event 2023 SMART Showcase San Francisco | Available On-Demand Join our first SMART stop in San Francisco where we will share real success stories and technology insights... Learn more Schedule a customized demo today Book a Demo
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