Demandbase
London street at night with a red bus, representing AI in ABM certification.

Earn your AI in ABM Essentials Certification in London

AI is no longer a “nice to have” in account-based marketing - AI is redefining how organizations go to market right now.

Date: 8 July, 2026

Time: 9:00 AM – 1:30 PM BST

Location: Haymarket Hotel
(1 Suffolk Place, London, SW1Y 4HX)

The AI in ABM Essentials Certification is a research-backed, structured learning experience designed to give marketers real, applicable AI skills for modernizing their go-to-market strategies. This is not a product course. 

This certification course will help you: 

  • Understand where AI meaningfully improves ABM execution, where it’s being overused, and how to avoid common pitfalls to AI adoption
  • Identify the organizational, data, and operating prerequisites required for AI to deliver value
  • Build realistic expectations around impact, measurement, and maturity

Why get certified?

  • Actionable insights: Learn from real-world case studies and exercises you can apply immediately.
  • Boost your career: Demonstrate your AI expertise to peers and leadership with a globally recognized certification.
  • Future-proof your strategy: Equip your organization with the AI skills needed to stay ahead in B2B marketing.

Get certified now and be part of the elite group shaping the future of GTM.

Agenda
  • 9:00am-9:30am: Check in & breakfast
  • 9:30pm-12:30pm: Certification workshop
  • 12:30pm-1:30pm: Lunch

Spots are extremely limited. All registrations will be added to a waitlist and confirmed on a rolling basis as space allows – request to attend now, this could be your chance to stay ahead in the AI-driven marketing revolution and be part of the next generation of AI-powered ABM leaders!

 

Sponsored by

Unable to attend in person? Our full virtual AI in ABM Certification delivers the complete, in-depth program at your own pace.
Get certified

Related content

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

ANA Masters of Marketing Conference

October 20-23, 2026 — Orlando, FL

Join Demandbase to discover how AI and account intelligence can help marketing teams focus on the right opportunities, coordinate every move, and accelerate growth.

Join Demandbase to learn how B2B teams can use AI, connected data, and smarter GTM workflows to improve alignment, act on the right opportunities, and drive measurable growth.

Global ABM Conference

November 4, 2026 — London, U.K.

Join Demandbase to discover how account intelligence and AI can help your teams prioritize the right opportunities, coordinate execution, and turn buying signals into pipeline.

CTA CTA