Demandbase
Pipeline Pulse Webinar Series

Cracking the code on longer sales cycles

Pipeline Pulse Webinar Series

Date: Thursday, 25 June
Time: 11:00am BST

Longer sales cycles aren’t just a sales problem, they’re a buying complexity problem.

Today’s B2B deals involve larger committees, more scrutiny and multiple stakeholders entering and exiting the process at different times. Without a coordinated strategy, opportunities stall, engagement drops and pipeline slows down.

Join us for a practical discussion on how high-performing GTM teams are navigating complex buying groups and accelerating revenue without sacrificing relationships.

You’ll learn how to:

  • Use buying signals and intent data to prioritise the right-fit accounts
  • Spot predictive signals that indicate deal readiness or upsell potential
  • Keep stakeholders engaged with relevant content throughout the journey
  • Align marketing and sales through ABM standups and coordinated deal acceleration plays

Speakers

Leanne Chescoe

Leanne Chescoe

Marketing Director, EMEA, Demandbase

Melissa Mawby

Melissa Mawby

Team Lead, Growth Directors - EMEA, Demandbase

Neel Gujral

Neel Gujral

Account Executive, Demandbase

Reserve your spot

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