Demandbase GTM Impact Awards

Celebrate the teams and individuals raising the bar for modern go-to-market. The Demandbase GTM Impact Awards recognize customers driving measurable business impact through innovative strategies, coordinated execution, and AI-powered go-to-market.

Submit a nomination

Growth Driver

Recognizes a team or individual who delivered measurable business growth through account-based go-to-market execution.

Pipeline Leader

Recognizes a sales team that accelerated pipeline, improved conversion, or increased revenue by using Demandbase to prioritize the right accounts and buyers.

GTM Alignment Champion

Recognizes a team that demonstrates outstanding collaboration across sales, marketing, advertising, and revenue operations to drive coordinated go-to-market execution.

AI Innovator

Recognizes a team or individual using AI, including Demandbase AI, to improve decision-making, accelerate execution, and drive measurable go-to-market outcomes.

Advertising Architect

Recognizes a team or individual advancing account-based advertising through innovative audience strategies, campaign execution, or measurable performance.

Time-to-Value Accelerator

Recognizes a customer who achieved exceptional adoption and measurable business results within the first year of using Demandbase.

Why nominate your team?

Celebrate the people and teams driving meaningful business results. Winners gain opportunities to share their story, connect with peers, and be recognized across the Demandbase community.

Winners receive:

Up to two complimentary passes to GO NYC, including two nights of hotel accommodations for two team members
An invitation to an exclusive customer dinner
Recognition during GO NYC
Featured across the Demandbase blog, social channels, and customer newsletter
Opportunities to collaborate on a customer story or speak at future Demandbase events

Important dates

Mark your calendar and submit your nomination before the deadline. Key dates for the Demandbase GTM Impact

Nominations open: Jul 20, 2026
Submission deadline: Aug 14, 2026
Winners notified: Aug 26, 2026
Winners announced at GO NYC: Oct 19, 2026

Nomination guidelines

Review the following guidelines below before submitting your nomination.

Active Demandbase customers: Nominations must reflect work completed using Demandbase solutions.
Up to two award categories: Each customer may submit nominations for up to two award categories.
Self-nominations are welcome: Individuals, teams, and organizations may nominate themselves.
Marketing consent: Submitting a nomination allows Demandbase to feature your story in future marketing materials, customer stories, or event content with your final approval.
Complete submission: Review your entry carefully before submitting, as nominations can’t be edited after the deadline.

Judging criteria

A panel of Demandbase leaders and go-to-market experts will evaluate each nomination based on the following criteria.

Business impact: Demonstrated results, including pipeline growth, revenue impact, efficiency gains, or other meaningful outcomes.
Innovation: A creative or differentiated approach to solving go-to-market challenges.
Execution: How well the strategy was executed and adopted across the organization.
Use of Demandbase: How Demandbase solutions contributed to the strategy and results.
Scalability & collaboration: How well the approach aligned teams or scaled across the organization.