Customer Awards
Meet the 2026 Demandbase GTM Impact Awards winners
Celebrate the teams turning ambitious go-to-market strategies into measurable results. This year’s winners are using Demandbase to grow pipeline, coordinate execution, put AI to work, and make a bigger business impact.
See what set this year’s winners apart
Six teams earned top honors for the results they achieved with Demandbase. Explore their winning strategies and results.
Growth Driver
Actian transformed its account-based marketing (ABM) program with personalized, signal-driven campaigns. Using Demandbase, the team increased opportunities after ad impressions by 468% and opportunities after ad clicks by 368%, while win rate rose 32% without additional headcount or media spend.
Pipeline Leader
Snowflake combined Demandbase engagement signals with internal AI-powered fit models to focus acquisition efforts on high-fit accounts showing buying activity. Those accounts converted to sales-qualified opportunities at 3x the rate of the broader account population.
GTM Alignment Champion
ADP created a shared account-based experience (ABX) framework that brought sales and marketing together with revenue operations. The new approach increased target-account engagement by 26% and reduced average sales cycle length by nearly 60%.
AI Innovator
TeamViewer used Demandbase AI to prioritize accounts and tailor messaging based on account signals, while giving sales more actionable intelligence. The team cut the time needed to create marketing-qualified account packages and account intelligence briefs by 67%.
Advertising Architect
Case IQ built a signal-led advertising strategy for vertical expansion and competitor conquest, with closed-lost re-engagement extending its reach. The approach increased target-account website visits by 33% and deep engagement by 74% while quarterly ad spend stayed flat.
Time-to-Value Accelerator
Within weeks of implementing Demandbase, Form Health began turning anonymous website activity into actionable account intelligence. In less than three months, page visits increased 300% and unique account engagement increased.
“ With Demandbase, we have been able to significantly increase our campaign volume, ad and landing page variation, and overall campaign performance without increasing headcount or media spend, which is a huge win. ”
Digital and Account-Based Marketing Director, Actian
“ Demandbase's rich intent and engagement signals help us identify the highest-fit accounts and focus our efforts where they're most likely to convert. ”
Principal, ABM Strategic Operations, Snowflake
“ Demandbase helped position Marketing as a strategic GTM partner, extending its impact beyond campaign execution to include revenue growth, account engagement, and sales alignment. ”
ABX Center of Excellence Director, ADP
“ There has not been a single week where we haven't relied on Demandbase AI to ask complex questions about our campaign segmentation. ”
Team Lead, Marketing Operations, TeamViewer
“ One of our biggest wins was increasing deep account engagement by 14 percentage points while keeping quarterly spend flat quarter-over-quarter. ”
Senior Growth Marketing Manager, Case IQ
“ Since implementing Demandbase, we've seen strong, consistent growth across every core engagement metric. ”
Demand Generation Manager, Form Health
Meet last year’s winners
ABM Trailblazer Award
Customer Experience Champion
Rising Star Award
Could your team be here next year?
See how Demandbase helps go-to-market teams identify the right buyers and coordinate sales, marketing, and advertising to turn buying signals into pipeline.
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