On-Demand Webinar Turning Account Intelligence into Action: How Pluralsight uses account insights to drive pipeline and revenue Learn how Pluralsight’s ABX program exceeded its 2021 revenue goals by injecting data and insights into its demand generation program, content marketing, and field events for its 1:1 and 1:Few segments. In this session you will learn: (1) How, after some false starts in 2020, Pluralsight ABX exceeded 100% of its OKR goals, while doubling program size in 2021 by embracing account intelligence. (2) What you can do to infuse account intelligence in the account selection, demand planning, and field marketing planning processes at your own company. (3) Key account insights to consider in building audiences that are ready to learn and ready to buy. Show Slides Hide Slides Explore Recommended Content for You Webinar Digital Advertising Strategies for a Cookieless World Explore expert strategies for cookieless digital advertising. Gain insights on targeting, measurement, and leveraging first-party data in a... Learn more Webinar Digital Marketing Spotlight: Lifecycle Advertising Strategies Learn tailored advertising plays for each buyer's stage. Discover latest Demandbase features & real-world insights with Hannah Jordan. Learn more Webinar Smarter Outbound with Demandbase Discover how AI technologies are reshaping the playbook, empowering you to elevate engagement, enhance targeting accuracy, and maximize... Learn more Schedule a customized demo today Book a Demo
Webinar Digital Advertising Strategies for a Cookieless World Explore expert strategies for cookieless digital advertising. Gain insights on targeting, measurement, and leveraging first-party data in a... Learn more
Webinar Digital Marketing Spotlight: Lifecycle Advertising Strategies Learn tailored advertising plays for each buyer's stage. Discover latest Demandbase features & real-world insights with Hannah Jordan. Learn more
Webinar Smarter Outbound with Demandbase Discover how AI technologies are reshaping the playbook, empowering you to elevate engagement, enhance targeting accuracy, and maximize... Learn more