On-Demand Webinar How An Account-Based Experience GTM Strategy Drives Exponential Growth As the original Marketo Co-founder, and Founder of Engagio, Jon Miller predicted marketing automation and account-based marketing’s rise — and now he’s setting out a roadmap for what’s next, including blending account-based marketing (ABM), revenue team alignment and customer experience (CX) to create a new model called Account-Based Experience (ABX). In this session, Jon shares practical, proven techniques from the just-released “Clear and Complete Guide to Account-Based Experience, focusing on how companies can improve pipeline, growth and satisfaction by evolving their go-to-market to align with the buyer experience at every stage of the journey. After viewing this session, you will be able to: Implement account-based best practices from leading practitioners; Use data and insights to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer lifecycle; and Practical takeaways to take ABX strategy and really drive it home successfully across your revenue team. Show Slides Hide Slides Explore Recommended Content for You Webinar How to Upgrade Your Go-To-Market Plays and Get Started with ABM Unlock the secrets to a powerful ABM strategy in our on-demand webinar with Inverta’s Kathy Macchi and Demandbase’s... Learn more Webinar Digital Advertising Strategies for a Cookieless World Explore expert strategies for cookieless digital advertising. Gain insights on targeting, measurement, and leveraging first-party data in a... Learn more Webinar Digital Marketing Spotlight: Lifecycle Advertising Strategies Learn tailored advertising plays for each buyer's stage. Discover latest Demandbase features & real-world insights with Hannah Jordan. Learn more Schedule a customized demo today Book a Demo
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