On-Demand Webinar How An Account-Based Experience GTM Strategy Drives Exponential Growth As the original Marketo Co-founder, and Founder of Engagio, Jon Miller predicted marketing automation and account-based marketing’s rise — and now he’s setting out a roadmap for what’s next, including blending account-based marketing (ABM), revenue team alignment and customer experience (CX) to create a new model called Account-Based Experience (ABX). In this session, Jon shares practical, proven techniques from the just-released “Clear and Complete Guide to Account-Based Experience, focusing on how companies can improve pipeline, growth and satisfaction by evolving their go-to-market to align with the buyer experience at every stage of the journey. After viewing this session, you will be able to: Implement account-based best practices from leading practitioners; Use data and insights to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer lifecycle; and Practical takeaways to take ABX strategy and really drive it home successfully across your revenue team. Show Slides Hide Slides Explore Recommended Content for You Webinar Elevating ABM: Modern Techniques for a Changing World Check out Jon Miller's keynote from the Global ABM Conference as he redefines the ABM Playbook. Learn more Webinar It’s a Wrap! 2023 B2B Marketing Highlights Joined by NetLine, PathFactory and Salesloft we’ll take a look back at 2023 marketing trends and reflect on... Learn more Webinar Data Champions League: Winning Strategies for B2B Success Explore the transformative power of data in the realm of B2B Learn more Schedule a customized demo today Book a Demo
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