On-Demand Webinar The Anatomy Of A B2B Buying Journey: Analyzing New Data On How Purchase Decisions Are Shaped & Selections Are Made This session will look at key findings from the brand-new B2B Buyer’s Survey conducted by Demand Gen Report. Join Tracy Kraft, VP of Revenue Marketing at Demandbase and Demand Gen Report’s Founder and Editorial Director, Andrew Gaffney, for a sneak peek at this year’s benchmark research. We will also dive deeper into the behaviors and preferences of specific members of the buying committee, examining the responses of: Primary decision-makers Influencers Internal champions Researchers End-users This session will also explore how various tactics/touchpoints, such as advertising, email, SDR outreach, social, and webinars, can influence and accelerate the decision-making process at specific stages in the buying journey and how to use this knowledge to more effectively orchestrate sales and marketing motions. Show Slides Hide Slides Explore Recommended Content for You Webinar How to Upgrade Your Go-To-Market Plays and Get Started with ABM Unlock the secrets to a powerful ABM strategy in our on-demand webinar with Inverta’s Kathy Macchi and Demandbase’s... Learn more Webinar Digital Advertising Strategies for a Cookieless World Explore expert strategies for cookieless digital advertising. Gain insights on targeting, measurement, and leveraging first-party data in a... Learn more Webinar Digital Marketing Spotlight: Lifecycle Advertising Strategies Learn tailored advertising plays for each buyer's stage. Discover latest Demandbase features & real-world insights with Hannah Jordan. Learn more Schedule a customized demo today Book a Demo
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