On-Demand Webinar The Anatomy Of A B2B Buying Journey: Analyzing New Data On How Purchase Decisions Are Shaped & Selections Are Made This session will look at key findings from the brand-new B2B Buyer’s Survey conducted by Demand Gen Report. Join Tracy Kraft, VP of Revenue Marketing at Demandbase and Demand Gen Report’s Founder and Editorial Director, Andrew Gaffney, for a sneak peek at this year’s benchmark research. We will also dive deeper into the behaviors and preferences of specific members of the buying committee, examining the responses of: Primary decision-makers Influencers Internal champions Researchers End-users This session will also explore how various tactics/touchpoints, such as advertising, email, SDR outreach, social, and webinars, can influence and accelerate the decision-making process at specific stages in the buying journey and how to use this knowledge to more effectively orchestrate sales and marketing motions. Show Slides Hide Slides Explore Recommended Content for You Webinar Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through Hypothesis-Driven Thinking In this rapid-fire session, we will dive deep into methodically combining the principles of marketing data, the key... Learn more Webinar In the Lab with DB: Orchestration 101 In this session, Demandbase experts show you how to leverage Orchestration to save time on core tasks like... Learn more Webinar What’s an ABM Solution Really Worth? Understanding the Total Economic Impact of Demandbase What’s an ABM solution really worth? Find out using Forrester’s Total Economic Impact™️ framework, and learn how to... Learn more Schedule a customized demo today Book a Demo
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