On-Demand Webinar The Anatomy Of A B2B Buying Journey: Analyzing New Data On How Purchase Decisions Are Shaped & Selections Are Made This session will look at key findings from the brand-new B2B Buyer’s Survey conducted by Demand Gen Report. Join Tracy Kraft, VP of Revenue Marketing at Demandbase and Demand Gen Report’s Founder and Editorial Director, Andrew Gaffney, for a sneak peek at this year’s benchmark research. We will also dive deeper into the behaviors and preferences of specific members of the buying committee, examining the responses of: Primary decision-makers Influencers Internal champions Researchers End-users This session will also explore how various tactics/touchpoints, such as advertising, email, SDR outreach, social, and webinars, can influence and accelerate the decision-making process at specific stages in the buying journey and how to use this knowledge to more effectively orchestrate sales and marketing motions. Show Slides Hide Slides Explore Recommended Content for You Webinar The Reports Your CMO Wants to See In today's data-driven landscape, the CMO's dashboard is more than a collection of metrics; it's a strategic tool... Learn more Webinar Buying Group AI Webinar Series Learn how Demandbase Buying Group AI can help solve B2B challenges. Learn more Webinar Brewing Success Wake Up Your Data Join us for this fun and interactive virtual class, where we'll teach you step-by-step how to create a... Learn more Schedule a customized demo today Book a Demo
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