On-Demand Webinar

Randy Brasche, VP Marketing, Folloze

In our new digital-only reality, the road to buyer-centricity requires a new approach to people, process, and technology. In this session, you’ll learn:

• How leaders are orchestrating digital campaigns and seller activation across every stage of the customer lifecycle.
• How companies pivot from product-oriented campaigns to journey-centric engagement.
• Activating customer and intent data to drive highly targeted buyer experiences at each stage of the customer journey.
• How Folloze and Demandbase are empowering “Frontline Marketing” and customer-facing teams to engage their buyers with agility, speed, and impact.