On-Demand Webinar A Marketers Tale: How ABM Was Successfully Launched at Thales Thales, a global technology company that designs, develops and manufactures electrical systems, had one main objective they were trying to achieve across the business: Digital Transformation. For an organization that conventionally had not done many digital campaigns, they wanted to change that and use digital technologies to improve efficiency across all areas of the business. The Thales marketing team was used to running traditional marketing campaigns. But in the Digital Transformation age, they knew they needed to do more – they needed to figure out how to implement more digitally-integrated campaigns using an account-based marketing approach, which is exactly what they did. Thales’ Sr. ABM Manager, Rafael Melanda, takes us through exactly how he implemented an ABM strategy at Thales, including how to get senior level buy-in across the company, as well as engagement from the sales organization. Rafael will cover how he: Launched and expanded their ABM strategy globally – a crawl, walk, run approach Applied ABM to identify accounts and competitive insights Increased MQAs utilizing target account lists and an account-based approach Changed the sales mentality from fishing with a net to fishing with a spear Identified data useful to marketing and sales functions Show Slides Hide Slides Explore Recommended Content for You Webinar How to Upgrade Your Go-To-Market Plays and Get Started with ABM Unlock the secrets to a powerful ABM strategy in our on-demand webinar with Inverta’s Kathy Macchi and Demandbase’s... Learn more Webinar Digital Advertising Strategies for a Cookieless World Explore expert strategies for cookieless digital advertising. Gain insights on targeting, measurement, and leveraging first-party data in a... Learn more Webinar Digital Marketing Spotlight: Lifecycle Advertising Strategies Learn tailored advertising plays for each buyer's stage. Discover latest Demandbase features & real-world insights with Hannah Jordan. Learn more Schedule a customized demo today Book a Demo
Webinar How to Upgrade Your Go-To-Market Plays and Get Started with ABM Unlock the secrets to a powerful ABM strategy in our on-demand webinar with Inverta’s Kathy Macchi and Demandbase’s... Learn more
Webinar Digital Advertising Strategies for a Cookieless World Explore expert strategies for cookieless digital advertising. Gain insights on targeting, measurement, and leveraging first-party data in a... Learn more
Webinar Digital Marketing Spotlight: Lifecycle Advertising Strategies Learn tailored advertising plays for each buyer's stage. Discover latest Demandbase features & real-world insights with Hannah Jordan. Learn more