ABX Cloud Orchestration

Execute ABX at Scale. Orchestrate Account Engagement Across Channels.


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Automate and scale account-based plays everywhere sales and marketing touch your prospects

Demandbase Orchestration brings the scale and sophistication of traditional lead-based marketing automation to the account-based world. Drive meaningful interactions across channels, departments, and complex audience segments as if you were having a one-on-one conversation. 

Demandbase is the only solution that lets you run people and account-based plays from one platform. Get precise with our segmentation engine and automatically apply the most effective tactics to progress your accounts and buyers through the journey.

Unlimited Automations

Set up automated workflows to your heart’s content.

  • Create automated account-based or people-based workflows across martech and revtech channels.
  • Set up a one-time automation, schedule one to run on a certain date and time, or set up a continuous action using static or dynamic account or people lists.
  • Add specific personas who have been visiting your site to a nurture campaign in Marketo, HubSpot or Pardot to keep executives engaged.

Precise Segmentation

Create laser-focused ABX audiences dynamically. It’s a piece of cake.

  • Use Selectors to create segments not possible in traditional marketing automation.
  • Create precise audiences with just a few clicks using buyer persona, journey stage, behavior, intent, recent sales activity, target account status, fit with ideal customer profile, and more.
  • Push audiences to third-party platforms like LinkedIn, Outreach, Salesloft, and many more to reach your audiences wherever they like to engage.

Cross-Channel Play Automation

Automate multi-channel actions from your conductor’s podium.

  • Trigger sales plays in your CRM and sales engagement systems (SalesLoft, Outreach).
  • Orchestrate actions in marketing automation — Marketo, Eloqua, Pardot, or HubSpot.
  • Manage advertising audiences in LinkedIn, Twitter, Facebook, Instagram, Adobe, Bing, Google, and YouTube. Whew! All the places your targets hangout.
  • Activate website personalization, direct mail (for example, PFL or Sendoso), and oh so much more, through your CRM.

Customer Data Management

Manage your data without lifting a finger. Well … maybe one.

  • Update status fields automatically as sales and SDRs work accounts.
  • Clean and normalize account, lead, and contact data automatically.
  • Stamp fields with current date or engagement minutes to improve workflows and optimize measurement.

Cross-Sell Plays

Expand relationships and grow customer lifetime value.

  • Spot demand signals based on product-specific engagement.
  • Trigger relevant actions across marketing and sales channels.
  • Automatically follow up with relevant product information.

Customer Retention and Advocacy

Work your magic on at-risk customers and potential advocates.

  • See which accounts and personas are engaging using heatmaps.
  • Launch an advocacy marketing campaign and trigger account manager outreach.
  • Segment inactive customers and roll out retention campaigns, before your clueless competitors get a foot in the door.

It keeps getting better. Check out what else you can add on to the ABX Cloud Engagement Platform.

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Increase website conversions when you tailor your content.

Want to see what kind of music you could make with ABX Cloud?

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