2022 ITSMA Marketing Leadership Forum

What’s Next After the Rise of Marketing Automation and ABM

Get Demandbase CMO Jon Miller’s presentation slides from the May 24th event.

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As cofounder of Marketo and founder of Engagio, Jon Miller predicted the rise of marketing automation and account-based marketing — and now as CMO of Demandbase he’s setting out new predictions for the next generation of B2B go-to-market and technology.

View the slide deck Jon presented while he discussed where traditional go-to-market has failed and how companies can deliver the account-based experiences that set themselves apart from the competition.

You’ll learn:

  • How data and workflow are converging to create account intelligence
  • Why ABM and marketing automation are blurring together
  • What’s in store for B2B technology in the next 10 years


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The Clear & Complete Guide to Smarter GTM™

The most comprehensive book on account-based programs — ever. 250+ pages of B2B best practices.