2022 ITSMA Marketing Leadership Forum

What’s Next After the Rise of Marketing Automation and ABM

Get Demandbase CMO Jon Miller’s presentation slides from the May 24th event.

As cofounder of Marketo and founder of Engagio, Jon Miller predicted the rise of marketing automation and account-based marketing — and now as CMO of Demandbase he’s setting out new predictions for the next generation of B2B go-to-market and technology.

View the slide deck Jon presented while he discussed where traditional go-to-market has failed and how companies can deliver the account-based experiences that set themselves apart from the competition.

You’ll learn:

  • How data and workflow are converging to create account intelligence
  • Why ABM and marketing automation are blurring together
  • What’s in store for B2B technology in the next 10 years

Speaker

The Clear & Complete Guide to Smarter GTM™ feature image

Guide

The Clear & Complete Guide to Smarter GTM™

The most comprehensive book on account-based programs — ever. 250+ pages of B2B best practices.